NBC Universal communications executive Hilary Smith has been promoted to the newly created position of Senior Vice President, Communications, NBC Universal Women and Lifestyle Entertainment Networks from her previous role as Vice President, NBC Universal Corporate Communications. For the last year and a half, Smith has led communications for Women@NBCU, NBC Universal’s female-targeted sales and marketing initiative, and “Green is Universal,” the company’s environmental initiative. In her new role, she will continue to spearhead communications for both Women and Green, and now adds strategic oversight of all communications for iVillage, the nation’s leading online community for women. Additionally, Smith will now be charged with leading communications for NBCU’s recently announced health initiative, a companywide effort to connect both consumers and marketers with NBCU’s breadth of health and wellness content. “Hilary has performed an outstanding job leading the strategy to raise awareness and communicate the goals for both Women@NBCU and Green,” said Lauren Zalaznick, president of NBC Universal’s Women and Lifestyle Entertainment Networks. “In her newly expanded role, she will be instrumental in continuing to cement our presence to both consumers and to the trade in the women and lifestyle space, particularly as we gear up for the exciting re-launch of iVillage and roll-out our new health initiative to the marketplace.” Smith will oversee the corporate messaging and media outreach for the consumer, trade and business strategies for Women@NBCU, iVillage, “Green is Universal” and Health. She will also focus on developing an overarching communications strategy to help foster synergies across the female-skewing brands within the Women & Lifestyle Entertainment Networks division. NBC Universal’s Women & Lifestyles Entertainment Networks division is a powerful combination of media assets, including Oxygen Media, “Green is Universal,” Women@NBCU, iVillage and Bravo Media.

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