FCC Collision Centers of Milpitas and Mountain View, CA are pleased to announce they have completed AskPatty.com‘s Certified Female Friendly training and is now Milpitas’ and Mountain View’s first Certified Female Friendly auto body group. To achieve certified status, their personnel completed 25 hours of training on how to better meet the expectations of the woman consumer.  “Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we’ve learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive auto body repair experience, our collision centers are better prepared to meet and exceed the expectations of our female customers” stated Adam Piper, Owner of FCC Collision Centers.  Along with the certification, FCC Collision Centers has enhanced its website to cater more to women, thereby reinforcing their commitment to the Ask Patty Program. This latest design integrates seamlessly to effectively deliver online information and services to female consumers. The new website can easily be found and accessed utilizing the Certified Female Friendly web icon on the existing FCC Collision Centers website. FCC Collision Centers’ Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.  “Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family’s chief purchasing officer,” says Jody DeVere, president and CEO of AskPatty.com “Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors.”