Procter & Gamble’s Pantene Pro-V will collaborate with internationally-acclaimed Mexican actress, Ana de la Reguera to launch their new U.S. Hispanic advertising campaign. The national advertising campaign will appear in Hispanic magazines, TV stations and websites across the United States. Behind the scenes footage of De la Reguera’s TV shoot will also be available on Pantene’s Spanish website, www.pantene.com/espanol. Ana de la Reguera was voted one of the 50 Most Beautiful by People en Espanol magazine and is already one of the most recognized leading ladies in America. “Her stunning beauty, gorgeous hair and easy spirit make her an ideal addition to the Pantene family of spokesmodels,” adds Carolina Varela, brand manager for Pantene. The campaign featuring De la Reguera will focus on Pantene’s quality as recognized with recent awards by national prestigious magazines such as People en Espanol, Latina and InStyle. “We feel honored that Pantene has received more awards than leading salon brands*,” says Varela.

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