Motions®, Soft & Beautiful® and Soft & Beautiful® Just for Me!™ have announced their sponsorship of the Bond Over Beauty suite being held in New Orleans during the country’s premiere African American music festival. The second-largest producer of hair care products for women of color in the world, the beauty suite promises to be the hottest party in town. Being held in the W Hotel New Orleans on July 3rd and 4th, the Bond Over Beauty experience will serve as an oasis for female concertgoers, a place to escape the hectic weekend festivities, while mingling with celebrities such as Keshia Knight Pulliam. Motions and Soft & Beautiful brand ambassadors will personally invite festival attendees to the exclusive Bond Over Beauty hospitality suite where they will indulge in beauty and fashion consultations, light hand and shoulder massages, photo opportunities with celebrity guest Keshia Knight Pulliam, group karaoke, games and prize giveaways. Led by acclaimed stylist James Harris, guests at the Bond Over Beauty suite will be treated to hair makeovers and product demonstrations with Motions and Soft & Beautiful styling products. fashion expert, Charles Wade will lead style consultations, and local makeup artist Crystal Burrell will provide touch-ups. The premiere destination for multi-cultural women ages 18-34 to receive fashion, beauty and lifestyle advice, the partnership with is sure to bring an “it factor” to the suite. There will also be daily giveaways that include Motions, Soft & Beautiful and Soft & Beautiful Just for Me! product gift baskets, retail and restaurant gift certificates and more.