Popular M2W® presenter Najoh Tita-Reid has joined GlobalHue as Senior Vice President, Group Account Director of GlobalHue Africanic.  GlobalHue Africanic is a full-service communications agency under the GlobalHue umbrella that specializes in marketing to the African-American segment.  Tita-Reid comes to GlobalHue Africanic after working 15 years with Procter & Gamble, where she was responsible for African-American marketing, external advertising agencies, cross-category multicultural marketing strategy and multicultural marketing capability.  She developed the groundbreaking and critically acclaimed “My Black is Beautiful” campaign that targets young women and teaches empowerment and pride. The campaign was awarded the “2008 Mosaic Multicultural Campaign of the Year” and it delivered record sales and awareness across several health, beauty and wellness brands, including Pantene, Olay, Covergirl, Crest, Always and Tampax.  During her time with Procter & Gamble, Tita-Reid also was the brand manager for several billion-dollar brands, including Always, Tampax, Luvs and Global Pampers. With every brand, she managed multimillion-dollar budgets and also delivered record growth and sales.  In her new role with GlobalHue Africanic, Tita-Reid will be responsible for managing multiple account teams as well as contributing to senior management, operations and business development activities. GlobalHue is one of the nation’s largest minority-owned, full-service marketing communications agencies.

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