Suzanne Kantra, one of the consumer electronics industry’s most respected authorities on consumer electronics and technology, has announced the launch of a new website, www.techlicious.com, dedicated to helping women explore the world of technology and be better informed about the products they buy and use. The uniquely female-focused site is designed to serve as a “tech-savvy friend” for visitors, providing down-to-earth information, including buyer’s guides, instructional videos and more, on everything from the latest digital cameras to home theater equipment, computers, home appliances, fitness equipment, and other electronics gear. Kantra spent fifteen years as Technology Editor at Popular Science and also served as the lifestyle technology expert for Martha Stewart Living. She notes: “Studies have shown that women often make the primary purchasing decision on home electronics equipment, and yet until now there really has been no resource specifically designed for women that addresses today’s fast-changing technology world from their perspective. We wanted to create a site where everyone feels welcome to come and explore how the latest new technologies can provide positive lifestyle benefits. Our mission is to help women make smart, informed buying decisions — whether it’s for work, family, or fun — and to help them get the most out of the products they already own.” Some of the regular sections on the site include: Health and Home, Computers and Software, Phones and Mobile, Family and Kids, and Audio and Video, with helpful articles such as “Don’t Let Your Nav System Lead Thieves to Your Home,” “Finding Online Tech Support for Your PC,” “Buying a Single-Serve Coffee Maker,” and “Taking Better Pictures with Your Cameraphone.” The site also maintains a comprehensive discussion forum where the Techlicious community can get answers to their specific questions and get recommendations and advice from both the experts at Techlicious and other forum members.

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