Experts agree that people should try to drink eight, 8-ounce glasses of water each day. And in a recent survey, the majority of women asked said they’d like to drink more water every day. To help them – and others – make drinking water part of their daily routine, Crystal Light is launching the Water Way Challenge. The Challenge encourages people to take the plunge and drink two more glasses of water each day. By adding Crystal Light to that H20, they can make it even more delicious. “Interestingly, women who drink Crystal Light drink 20 percent more water. And since most women told us they’d like to get in the habit of drinking more water, the Water Way Challenge seemed the perfect opportunity to help them do just that,” said Roxanne Bernstein, senior brand manager. “The Challenge is a fun chance for people to make a delicious change and do something to benefit their personal well-being. At the same time, they’ll be calling attention to our commitment to help those in need.” Crystal Light is partnering with Global Water Challenge, a coalition of leading organizations that works to provide access to safe drinking water and sanitation. The Water Way Challenge draws attention to this important issue. Everyone who joins the Water Way Challenge helps communicate the Crystal Light effort to help Global Water Challenge ensure people in need have sustainable solutions and access to clean water. “We are excited to partner with Crystal Light this summer on the Water Way Challenge,” said Paul Faeth, President of Global Water Challenge. “The Water Way Challenge has given us a new avenue to raise awareness of this important issue.” To spread the word about the Water Way Challenge, Crystal Light will be cruising to major hot spots in several U.S. cities with colorful CONVERTibles. They’ll be asking Americans to join the Challenge and “convert” to refreshing and flavorful Crystal Light. The tour kicks off today in New York and will travel to Philadelphia, Washington, Chicago, Tampa and Atlanta.  In each city, Crystal Light will offer people the chance to convert to a bottle of water and Crystal Light.

For those who don’t encounter the CONVERTibles, but want to get in on the Challenge, the new Crystal Light website, DelicousChange.com, is a one-stop-shop. In addition to information about the new partnership with Global Water Challenge, there’s advice from Style Guide Bobbie Thomas and internationally renowned dermatologist Dr. Joachim Fluhr.  Visitors also can take the Water Wisdom quiz to test their water knowledge, track their daily water intake, join the Water Way Challenge and learn simple ways to drink more water.

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