GameStop teamed with the National Women’s Health Resource Center and celebrities such as television stars Marg Helgenberger (CSI), Cote de Pablo (NCIS) and Ana Ortiz (Ugly Betty) through a newly launched Web site to inspire women to be active and healthy through a health and fitness routine. The Web site is www.gamestop.com/fitatanyage.  “Lack of time is one of the biggest obstacles to working out,” said Chris Olivera, vice president of Corporate Communications/Public Affairs. “GameStop wants to help women find easy solutions to achieve health and fitness by using video game products such as EA Sport Active.”  The Web site includes five health and fitness tips specific to women in their 20s, 30s, 40s and 50s provided by the National Women’s Health Resource Center (NWHRC). Within each decade, there is a listing of important health screenings, immunizations and questions women should ask their physicians as they age through the decades. Women can check out NWHRC’s Web site, www.healthywomen.org, for additional health/fitness and wellness information.  “We’re pleased to be part of this program which is an innovative approach to helping women get and stay active,” said Elizabeth Battaglino Cahill, RN, executive director of NWHRC. “We know that stress and weight gain are two of the biggest issues women face and regularly participating in a fitness routine can help them successfully manage both these areas.”  The gamestop.com/fitatanyage site also includes personal conversations with women celebrities representing these milestone decades of life. Each celebrity shares her personal struggles, triumphs and tips on how to stay fit and healthy while leading busy lives, both personally and professionally. Featured celebrities include: Michelle Trachtenberg and Cote de Pablo (20s), Ana Ortiz (30s), Virginia Madsen (40s), and Marg Helgenberger (50s).  

 

Olivera said the introduction of the Wii ™ and Wii Fit and supporting games has more women thinking about video games as an alternative tool to use on their fitness journey and also encourages families to play and spend time together with the added benefit of a healthier lifestyle.  According to the American Association for the Advancement of Science, women now represent 40 percent of the gaming community in the U.S. More family-friendly video games continue to enter the market as well as games geared to women’s interests such as fitness, action/adventure and mind agility.


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