There’s a movement afoot across America. People are getting back to basics and learning to rely on each other for help, comfort and support. WE tv recognizes both the call to action and the current challenges faced by women nationwide. Illustrating “what a difference a day can make,” WE tv has launched WE Volunteer (www.WEVolunteer.tv), providing women and the people in their lives with the tools and support needed to help their communities — even in the smallest ways, even for just a day. Several partners have joined WE tv’s campaign to encourage volunteerism and are offering incentives for participation.   

  • VolunteerMatch, the web’s largest and most popular volunteer network, powers the search engine for www.WEVolunteer.tv
  • ESSENCE Magazine, the premiere lifestyle, beauty and fashion magazine for African American Women, offers discount tickets for this summer’s popular Essence Music Festival.
  • Step Up Women’s Network, a non profit mentoring organization for teenage girls, offers a six month complimentary membership which gives access to special events
  • Ladies Home Journal, the popular women’s magazine whose philosophy is “look good, do good and feel great,” offers discounted subscriptions
  • Stila Cosmetics, the innovative cosmetics company, offers a 10% product discount on their website.  “Stila is so thrilled to partner with WE tv and its WE Volunteer campaign,” said Stila’s CEO, Deanna Kangas. “Stila is a brand that celebrates and honors good will and volunteerism, and we are so pleased to partner with WE tv for such an altruistic cause.”

WE Volunteer is the latest campaign of WE Empowers Women, the network’s four-year-old public affairs initiative dedicated to fostering issues that impact the lives of women in the home and workplace.  WE tv has also created powerful PSA’s, now on WE tv, driving home the message that volunteering doesn’t have to be overwhelming. In developing WE Volunteer, WE tv viewers were polled in January to identify what issues were of greatest importance to them; the results named the economy, education, healthcare and the environment as the top causes viewers 18-49 years old see as critical. The first two PSA’s address these issues.

Advertisements