Jon Lancaster Toyota Scion is pleased to announce they have completed AskPatty.com’s Certified Female Friendly training and are Madison’s first Certified Female Friendly location. To achieve certified status, their personnel completed a total of over 50 hours of online training on how to better meet the expectations of the woman consumer.  “Up until now, like most dealerships, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we’ve learned that treating women the same as men does not result in the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive purchasing and servicing experience, our dealership is better prepared to meet and exceed the expectations of our female customers,” Joe St. Marie, vice president & general manager.  An Ask Patty certified dealership creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of purchasing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified dealers are held to a high level of customer satisfaction with women consumers.  Along with the certification, Jon Lancaster has enhanced its website to cater more to women, thereby reinforcing their commitment to the Ask Patty Dealer Program. This latest design integrates seamlessly with the existing dealership website for their vehicle lines and provides a platform to effectively deliver online information and services to female consumers.  The new website can easily be found and accessed utilizing the Certified Female Friendly web icon on the existing Jon Lancaster website. The site provides a host of features to assist women through the automobile purchasing process. The narrated credit application and online pre-approval process allows women the opportunity to get pre-approved for a loan before visiting the dealership, ultimately saving them valuable time.  Being Certified Female Friendly helps automotive organizations build, develop and maintain a high-performance workforce aimed at improving communication with women by offering virtual interactive training that transforms workforce performance management into an ongoing, dynamic process.  “Women are not the same as men, and they do not make purchasing decisions in the same way as men. Women not only communicate differently, but also buy differently. Business Week reports that women make over 80 percent of the buying decisions in US households today. In effect, they have become nearly every family’s chief purchasing officer,” says Jody DeVere, president and CEO of AskPatty.com “Businesses that do not change their approach to communicating more effectively with women will get left behind and leave themselves open to being over-taken by their competitors.”

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