According to two new skin care surveys, women are not scaling back on their anti-aging skin routine, despite the current state of the economy. The Economic Impact on America’s Skin Care Habits, sponsored by Obagi Medical Products, Inc.  reported that many continue to spend their hard-earned money on favorite at-home regimens, continuing with regular visits to the doctor and sacrificing other luxuries in order to do so. Further supporting this study, a recent article in Global Cosmetics Industry (GCI) magazine published a forecast from Mintel that stated they expect a 20% increase in anti-aging skin care sales over the next five years.

The Economic Impact on America’s Skin Care Habits survey found the majority (98%) of women 25-54 years of age surveyed who see a dermatologist or plastic surgeon for their skin care needs say that they currently spend up to $500 a year on facial procedures and half (50%) would be willing to spend up to $300 on a personalized skin care regimen. Yet even those women who are still spending money for in-office procedures at their dermatologist or plastic surgeon’s office, are looking for ways to save money. According to the women surveyed, such savings come in the form of choosing a professional skin care regimen that helps to extend and enhance the benefits of their in-office procedures.  Other key findings:

  • Over 50% of women 24-54 years of age surveyed who see a dermatologist or plastic surgeon for their skin care needs say they are extending the time between their doctor visits to save money in the current economic climate;
  • Half of the women 25-54 years of age surveyed who see a dermatologist or plastic surgeon for in-office procedures say they would be willing to try a personalized skin care regimen that extends the benefits of the in-office procedures;
  • 41 % of those age 35-44 surveyed are the most likely to have cut back on other areas of their life, such as child care and money spent on groceries, but maintained the amount of money spent or the frequency with which they visit a dermatologist;
  • Among those respondents who do consult a dermatologist or plastic surgeon regularly for their skin care needs, 88% say they visit a dermatologist, 13% visit a plastic surgeon and 13% visit some other type of medical professional; and
  • More than nine out of ten respondents who are age 18-34 or 45 and over say they see a dermatologist regularly. Over a quarter of women age 25-34 see a plastic surgeon regularly
Advertisements