Good friend of M2W® Andrea Learned was recently interviewed on The Browser, a local digital media/online radio show where she talked about “how people buy, how that’s evolving and the forces causing that evolution, and what marketers of all types—online, offline, to men, to women, etc.—can learn from it.”  Says Andrea on her website, “The interviewer did a particularly good job of guiding me to share my marketing to women journey: from co-authoring Don’t Think Pink in 2004 and starting this blog, to my more recent research for Beware The Gender Trap into how men are starting to buy using their more “feminine” brain traits.”  Click here to listen to the podcast of the interview.  

Advertisements