M2W® presenter Kelley Styring, principal of InsightFarm, has teamed up with the award-winning market research firm, C&R Research to launch The InsightFarm Innovation HotHouse, a multi-faceted, proprietary system which monitors and measures consumer awareness of new products in the marketplace.  Says Styring, “Innovations come and go—capturing our attention and personalizing the future that is unfolding before our eyes.  Some innovations make a huge splash and disappear in the blink of an eye.  Others unfold in a slow burn and melt into the fabric of our lives.  How are we to know as marketers what innovations are really storming the market and which are just hype?  The InsightFarm Innovation HotHouse is designed to answer this and other questions and fuel innovators with knowledge to help them grow big ideas.”  Kelley is offering a FREE webinar on March 18th where brand leaders can:

  • Learn how the system is designed to measure a new introduction against key success criteria and cases within its database.
  • Discover how this system diagnoses ways in which a new introduction can be more powerfully presented within the market.  
  • Discover the great value that Innovation HotHouse provides in cost and time savings!

The webinar will be held from 2:00 PM-3:00 PM CDT.  Visit http://www.insightfarm.blogspot.com for additional information or visit https://www2.gotomeeting.com/register/181269501 to register.

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