Sandra Lee, host of Emmy-nominated Food Network show, “Semi-Homemade Cooking with Sandra Lee,” recently launched her new magazine, Sandra Lee Semi-Homemade(R). The inaugural issue published by Hoffman Media, focuses on ingenious culinary and lifestyle solutions for those who want to stretch their time and resources while enriching their home life. The premier issue contains over 180 quick and easy recipes and ideas, 20 minute money-saving meals and affordable decorating tips. The magazine is published in a bimonthly format with the majority of the content geared toward food and entertaining and the remainder focused on home, gardening, crafts and lifestyle in general. Sandra’s trademark 70/30 Semi-Homemade philosophy will be the foundation for all content: The 70/30 philosophy is a formula for anyone at any skill level to combine 70 percent ready-made products with 30 percent fresh ingredients, and creative touches allowing the end user to take 100 percent of the credit for something that looks, tastes, and/or feels as if it were completely made from scratch.  Hoffman Media, publisher of the wildly successful Cooking with Paula Deen, has developed a truly unique magazine format with Sandra Lee Semi-Homemade that features unprecedented brand name product integration. The magazine will keep with Sandra Lee’s philosophy that specific brands deliver specific results, and include brand-names that provide a legitimate Semi-Homemade solution throughout its content and recipes. Hoffman Media believes this distinctive format will benefit readers and appeal to advertisers.  Phyllis Hoffman, President of Hoffman Media added, “We are honored to partner with Sandra Lee on the launch of our newest magazine. Her semi-homemade approach to preparing great food, effortless entertaining and affordable decorating is so relevant for today’s consumer. We are thrilled to bring the magazine to the market and Sandra’s loyal fans.”  The premier issue of Sandra Lee Semi-Homemade will have a distribution of over 300,000 copies to all major newsstand outlets.  The title will be sold both on newsstands and at major retailers throughout the country and will be supplemented by the web site, www.semihomemademag.com.

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