In 1989, Reebok revolutionized women’s fitness with the creation of Step Reebok. Today, the company revealed its new intentions with the launch of an innovative gym workout – JUKARI Fit to Fly. The workout is the first in a series of initiatives to come out of a new, long-term partnership with globally renowned entertainment company, Cirque du Soleil.  JUKARI Fit to Fly makes fitness fun again by introducing a new way to move in a gym workout and is accessible to all women, regardless of fitness levels. The hour-long workout has been created on a specially-designed piece of equipment called the FlySet. The result is a workout that gives the sensation of flying while strengthening and lengthening the body through cardio, strength, balance and core training.  The class will launch in top gyms in fourteen cities around the world including Hong Kong, Mexico City, Madrid, London, Krakow, Munich, Seoul, Kuala Lumpur, Buenos Aires, Santiago, Montreal, Los Angeles, Boston and New York. In New York, Equinox Fitness will be the first gym to offer JUKARI Fit to Fly.  The Reebok-Cirque du Soleil partnership and JUKARI Fit to Fly workout are the direct result of insights into what women really want from exercise. A survey1 of 15,000 women across 25 countries in 2008 found that while nearly half of all women know that exercise and keeping fit is very important to their overall health, less than 25% participate in fitness often. Specially-commissioned Reebok research looked at why this might be. The findings showed that nearly two thirds2 (61%) of all women would workout more if it was more fun. More than half3 (54%) felt exercise was a chore.  Says Katrin Ley, head of Womens at Reebok, “These insights proved women perceived exercise as a chore, were unmotivated and uninspired to exercise but would workout more often if the gym was fun. The combination of Reebok’s heritage in women’s fitness and the fun, excitement and innovation that Cirque du Soleil brings to their craft meant that we are in a unique position to provide a solution to this need. The result is a whole new way to move through the JUKARI Fit to Fly workout and a new range of products to wear, designed specifically for women.”

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