For the fifth consecutive year, Hanes was named consumers most preferred brand in 2008 in independent studies by Women’s Wear Daily and Retailing Today.  Consumers said Hanes, Hanesbrands Inc.’s largest brand, was the brand they preferred most in each of the men’s, women’s, children’s and intimate apparel categories, according to Retailing Today magazine’s “Top Brands Study” conducted by Leo J. Shapiro & Associates.  In the prestigious Women’s Wear Daily “Top 100 Brands Survey,” Hanes was the No. 1 apparel and accessories brand that women know best based on the results of online research that tracks consumer awareness of more than 800 brands in 12 apparel and accessories categories.  “Our commitment to comfort and innovation resonates with consumers as they look for value, quality and relevance when making their purchasing decisions,” said Kevin Hall, Hanesbrands’ chief marketing officer. “We’re pleased to be recognized by consumers as having America’s top apparel brands year in and year out. We have great brands, we invest in our brands and they deliver for consumers.”

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