DIRECTV, Inc., the nation’s leading satellite TV service provider, is growing its WorldDirect™ programming platform with the addition of GMA Life TV, a channel fully dedicated to the life and style of Filipino women. GMA Life TV has an international platform with distribution in the Middle East, Australia, New Zealand and the Philippines. GMA Life TV is GMA Network’s second international channel.  GMA Life TV delivers a variety of daytime and evening programming, tailored to fit the needs of Filipinas in the United States. During the day, GMA Life TV offers programming that focuses on culturally relevant health, beauty, nutrition and personal empowerment topics, and in the evening, entertainment with the best in Filipino drama available.  “The launch of GMA Life TV on the WorldDirect Platform allows us to deeply engage the Filipina audience in the U.S. while strengthening our commitment to providing the highest-quality programming,” said John de Armas, vice president, WorldDirect, Inc. “Our goal is to help preserve cultural roots and native language by offering culturally relevant content and providing captivating lifestyle programming.”

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