Rodale, Inc. has announced today the launch of BLC Mobile, the companion mobile service to its highly successful BiggestLoserClub.com online program. Compatible with most WAP 2.X and mobile Internet browsers, the BLC Mobile service is fully integrated with the Club site, and is free with membership. The Biggest Loser Club (www.biggestloserclub.com) is the companion subscription website to the NBC hit reality series “The Biggest Loser.”  Launched in September 2005 by Rodale, NBC and Reveille, the Club features the diet and fitness program followed by contestants of the NBC show, but adapted for home use. The BLC Mobile service allows members to access and update key Club website features via their phones.  “BLC Mobile is the perfect companion to the Biggest Loser Club online program,” said Gregg Michaelson, EVP of customer marketing. “It makes staying on track even easier because it’s fully integrated with the Club site. It’s exciting, because weekly shopping lists, exercise programs and nutritional information available on the Club website can now be accessed via the phone, which is perfect for members who don’t have immediate access to their laptops or desktops.”

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