M2W® Exclusive Presenting Sponsor NBC Universal recently announced the appointment of Chicago marketing-to-women expert and 2009 M2W® presenter Marti Barletta to its Women@NBCU advisory board, part of its recently launched female-targeted sales and marketing initiative.  Barletta is founder and CEO of The TrendSight Group, a think tank that helps companies get smart about marketing to women, and the author of several books including Marketing to Women and PrimeTime Women™: How to Win the Hearts, Minds and Business of Boomer Big Spenders.  The Women@NBCU advisory board is comprised of top-level professional women across numerous industries, including advertising, finance, fashion, retail, digital, media and entertainment.  In addition to Barletta, the board includes female thought-leaders and trendsetters Maria Celeste Arrarás, news anchor, Telemundo; Maria Bartiromo, news anchor, CNBC; Candace Bushnell, author and columnist; Donna Orender, president, the WNBA; Meredith Vieira, news anchor, TODAY; and Linda Wells, editor in chief, Allure magazine.  “For more than twenty years I’ve been helping companies understand and reach the number one, hands-down, most powerful economic opportunity out there — women,” says Barletta. “I’m excited to be part of such a distinguished group of professionals who will be leading the way in marketing to women today.”

Advertisements