Friend of M2W®-The Marketing To Women Conference, Alisa Beyer who is the founder and creative director for The Benchmarking Company, was recently honored as of the “20 to Know” by GCI magazine.  According to the magazine, “It takes a lot of creative, capable people to build and power the exciting and dynamic beauty industry.  Every year the editors of GCI magazine meet to hear from hundreds of you who keep us pretty optimistic about the future.”  Alisa was honored for bringing her “built-from-scratch expertise to the beauty industry” when she launched The Benchmarking Company, which interviews thousands of women annually “to discover what they are doing, thinking, feeling and buying and what they want from their beauty brands.”  Check out Alisa’s profile in the GCI feature at