Liz Dolan has been named chief marketing officer for OWN: The Oprah Winfrey Network, effective January 5, 2009. Ms. Dolan is a celebrated marketing and branding expert, having served as marketing head at NIKE, as well as host and creator of the award-winning talk show, Satellite Sisters. In her new role, Ms. Dolan will oversee creation of a brand identity for the network and will steer the development of all marketing efforts supporting the on-air launch of OWN in late 2009/early 2010. Additionally, she will be responsible for all on-air, print, radio, and online marketing messaging, as well as the fully integrated strategy concepts aimed at maximizing the business and programming objectives of the network.  “Liz’s talent for capturing the true emotion of a brand is extraordinary,” said Schwartz. “In today’s crowded television environment, you must have a truly inspired marketing vision to capture the attention of viewers. We are confident that Liz will orchestrate the ideal plan to reach viewers who are looking for an inspiring, empowering, and informative television and online experience.”  “I am thrilled to join the team that will create and launch OWN,” said Ms. Dolan. “At NIKE, I learned how to build strong emotional connections between individuals and a big brand with big ideas. Since then, most of my work has been in smaller, multi-platform start-ups that served very focused audiences, including Satellite Sisters. This role at OWN will call upon all of those combined skills; I feel like I have been in training for just this job for two decades.”

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