Tommy Hilfiger Toiletries and Brickfish(R), the social media advertising network, are pleased to announce the “What Do You Dream About?” campaign, located at http://www.brickfish.com/dreaming. Inspired by Hilfiger’s women’s fragrance, Dreaming, the campaign invites entrants to create a video, photo, or blog illustrating their unique and individual life dreams. One grand prize winner chosen from all entries will receive $3,000 to help make their dream a reality, as well as a Tommy Hilfiger fashion wardrobe and Dreaming Tommy Hilfiger fragrance.  “Dreams can be storehouses of creativity and may in fact be the well from which imagination springs. Dreams were a great source of inspiration for the development of our fragrance,” said Ottavia Piergiovanni, executive director of Global Marketing, Tommy Hilfiger Toiletries. “We’re excited about the opportunity to gain an inside perspective on the aspirations of real women and to make some of those dreams come true.”  Brickfish social media campaigns enable brands and agencies to launch online marketing campaigns that get consumers engaged in a meaningful brand dialogue.  “The ‘What Do You Dream About?’ campaign is a phenomenal way for the brand to reach fragrance fashion fans through the power of social media,” said Brian Dunn, CEO of Brickfish. “Because the campaign was created to reflect the inspiration of the fragrance, we are confident that the brand message will reach consumers loud and clear across the Internet.”  The “What Do You Dream About?” campaign ends November 13.

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