Savasa, a specialty women’s fitness brand, has introduced a new custom-fit fitness line designed from the ground up for women’s bodies and their hectic schedules. Savasa’s new workout gear features products made for different heights and fitness levels, along with smaller grips and handles modeled on women’s hands. Product packaging is color-coded to help women choose the gear that best fits their bodies.  Each Savasa product comes with a DVD featuring 15-minute workouts created by professional trainers. Women can watch video, print workout guides or download audio workouts to iPod(TM) or MP3 players from the DVDs to customize their workouts even further.  For the final “woman’s touch”, Savasa designed the line with stylish colors and smooth shapes and textures so the gear would blend in with a home workout environment. Comfortable fabrics and sturdy plastics can easily be cleaned to prevent smells and discoloration.  “Because every woman is special and uniquely created, they deserve a complete fitness line that distinctively fits them and their lifestyle,” said Holly Hall, Senior Product Manager of Fitness, Savasa. “Everything in the Savasa line is based on comfort, style, and convenience for today’s busy woman. We believe if fitness is made to be fun, easy and feels good that it will inspire women to take 15 minutes out of their day resulting in a healthy mind and body with less stress.”

Advertisements