Coldwater Creek is gearing up to host the fall segment of their semi-annual nationwide “Try It On for the Cure®” initiative. The one day only event, hosted on Sunday, September 21st during regular store hours, encourages all women to stop in to any Coldwater Creek store and try on clothes as a fun and easy way to join in the fight against breast cancer. Proceeds from the fundraiser will benefit Susan G. Komen for the Cure®.  Coldwater Creek’s “Try It On for the Cure®” is a simple program that has far reaching benefits for women and no purchase is necessary to be a part of it. For every woman who enters a dressing room and tries on any apparel from Coldwater Creek’s extensive collection at any store on September 21st, Coldwater Creek will donate $1 to Komen for the Cure.  For those who choose to make an in-store purchase during the one day fundraiser, the retailer will also donate 10% of the day’s sales from each of these stores to Komen for the Cure.  “We’re so proud to be leading a program that is all about women helping women,” said Elizabeth Turley, director, brand management for Coldwater Creek. “Try It On for the Cure allows us to connect with local women who share the same passion we have for this cause in a united effort. They do the trying on, which allows us to do the giving. It’s a perfect partnership for a great cause.”

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