Dove® brand is partnering with the movie The Women, to be released on September 12. “Seventy percent of women say that having a close circle of friends is important to making a woman feel beautiful,” says Kathy O’Brien, Dove marketing director. “This film reminds us that our circle of friends is an influential and important factor shaping our views of beauty and success.  Our partnership with The Women creates a new and compelling way of reaching real women and girls, to understand and address the challenges that they face today.” In addition, Dove has also partnered with the director Diane English to create The Women Behind “the Women,” a short film that shows the importance of women empowering one another to be their best, both on the screen and behind-the-scenes.  The short film follows a 16-year-old Minnesota teen named Cammy Nelson as she interviews the director, producer, crew members and female cast, including Meg Ryan, Annette Bening, Debra Messing and Jada Pinkett Smith, in search of the definition of real beauty. English gives real women an inside look at the production of a major Hollywood film and encourages Cammy to share her views on beauty, Hollywood and the power of female friendships, based on her experience on set. The Women Behind “The Women,” and additional content, including behind-the-scenes photos and weekly diary entries written by director Diane English and teen journalist Cammy Nelson are available exclusively at http://www.dove.com/TheWomen.

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