Recreational shopping is on the decline for women, and the economy is partly to blame. The female-consumer-preference experts at Frank About Women have released their third Women’s Retail Rituals study, which revealed that the number of women who get a high degree of emotional satisfaction from shopping is decreasing.  “Stores’ failures to create excitement coupled with current economic conditions and record gas and food prices are making women think twice before heading to their favorite store,” said Jennifer Ganshirt, co-founder and managing partner of Frank About Women. “As a result, more women are practicing voluntary thrift, which can seriously impact retailers’ bottom lines.”

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