Fresh Pond Capital has announced its launch as a socially responsible investment management firm that specializes in serving women. The firm embraces a personalized philosophy, building and managing portfolios that reflect the values of each client. Fresh Pond Capital guides individuals with wealth who are interested in supporting social change. Investment managers work to first understand the client’s views and then meld those perspectives into a screening process for high quality stock selection. The results are portfolios that are founded on both long term performance goals and the client’s personal agenda.  “The new paradigm of wealth demonstrates a shift in demographics – simply put, more women are controlling their money, and they deserve guidance that speaks directly to their individual beliefs,” said Julie Johnson, CFA, Managing Director and Founder of Fresh Pond Capital. “In this context, we can address a wide range of family situations by getting to know each client’s voice and motivation.”