Real You Incorporated: 8 Essentials for Women Entrepreneurs is the only women’s business book to make the list of Top 25 Books Corporate America is Reading. In a list distributed by 800-CEO-READ, a direct supplier of book-based resources, Real You Incorporated was listed at No. 19.  M2W® speaker and author Kaira Sturdivant Rouda said, “I’m thrilled to see Real You Incorporated doing so well. I think it speaks volumes about the cultural change in business today. Women are starting businesses every 60 seconds, more than twice the rate of men. In the corporate world, women are finding more freedom to express their personal brands and use them as their own unique competitive advantage. It’s a great time to be a woman in business. This book is a how-to for women entrepreneurs and those climbing the corporate ladder.”  Rouda is president of Real Living Inc., where she created the nation’s first women-focused real estate brand, and recently was recognized as one of Entrepreneur’s top 50 women leaders. Real Living is among the nation’s fastest growing real estate franchises with offices in 20 states. Rouda’s lively book provides readers with a helpful, step-by-step process brought to life through the Real You Incorporated chart, capturing the most essential elements of your business: you and your passions, brand, positioning, culture, customers and gifts. After you’ve defined your brand, the author’s advice on how to use it as a competitive advantage will prove invaluable.

 

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