Frank About Women, the country’s leading marketing-to-women communications company, has announced the hire of Gayle Davey as senior vice president, associate planning director.  Frank About Women created this position in response to a need to provide its expanding clientele with continued in-depth understanding and breakthrough insights into the female psyche.  Davey’s consumer insights and background will complement Frank About Women’s strategic planning services that include a range of traditional and non-traditional proprietary research tools such as Chatitudes(TM), Shopographies(TM) and ImHersions(TM).  As the senior vice president, associate planning director, Davey will direct client assignments across a wide range of categories as well as lead key research initiatives inside Frank About Women to unveil provocative female consumer insights.  Frank About Women will then translate this deep cultural knowledge of women’s beliefs, behaviors and evolving expectations into gender-savvy marketing programs to drive their clients’ businesses.