iVillage Launches New Food Site For Women

iVillage has launched its new food site (www.ivillage.com/food), a modern online food destination specifically designed for women and moms who want to simplify meal planning, eat healthier, and spend more time with their families around the table. This marks the second phase in a site-wide relaunch, which takes a new approach to women’s media and [...]

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AXA Equitable Gives Women On-The-Go Access To Financial Tools

AXA Equitable Life Insurance Company just launched two new applications for Apple’s iPhone and iTouch. The free apps, available for download from iTunes, provide women consumers on-the-go access to financial calculators to help them keep track of financial objectives. The company released the iPhone apps in support of its education and empowerment program, “The AXA [...]

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President of Women-Drivers.com Addresses Chrysler Women’s Forum

Anne Fleming, President of Women-Drivers.com, was recently asked to address the Chrysler Women’s Forum at the company’s Auburn Hills headquarters.  Fleming pointed to the need for women to increasingly own their voice and power when negotiating and bargaining outside of the professional workplace.  Fleming, who was invited to appear by Judith Wheeler, Director of Global [...]

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Neutrogena Launches Holiday Shopping Site

Neutrogena® had launched Neutrogena Holiday (http://holiday.neutrogena.com) where consumers can shop this season’s best beauty buys for family and friends. Offering a range of the brand’s best-selling and favorite cleansing, acne, anti-aging and body care products, Neutrogena Holiday is a convenient and easy-to-use beauty gifting resource to help simplify holiday gift purchasing and giving.
Shoppers can browse [...]

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Study Looks at How Women Are Engaging with Brands in Social Media, Apps

A new study from Q Interactive and Social Media World Forum found women are actively engaging with brands as they dabble in Facebook favorites like Farmville and Causes. Furthermore, women are passionate and competitive about (Lil) Green Patches and Happy Aquariums, stocking up on “virtual currency” perhaps more often than they hit the ATM.  The [...]

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Discover Spending Monitor: Women are Decidedly More Pessimistic Than Men about the Economy

The Discover® U.S. Spending Monitor, a monthly index of consumer spending intentions and capacity, found that in October, 58 percent of women rated the economy as poor, a Monitor record 9-point increase from September. Men rating the economy as poor actually dropped a point to 53 percent. Forty-seven percent of women also said the economy [...]

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M2Moms® Speaker Named One Of The ‘25 Most Influential Women In Social Media’

Wow—we just saw Jessica Smith, VP of Fleishman-Hillard, on a workshop panel at M2Moms®-The Marketing To Moms Conference (the topic was how to successfully mix the online and offline to activate ‘Momfluentials’) and now we find she is one of the “25 Most Powerful & Influential Women in Social Media 2009”.  Congratulations, Jessica—and the other smart [...]

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Study Shows The Real Influence Of Gen Y Women

Who do Gen X women think is most influential when it comes to defining trends in pop culture?  The women of Gen Y.  According to a new report from PopSugar Media (www.popsugar.com), Gen Y women are a major force in determining cultural trends and setting the pace for style.  The “Why Y Women” survey found [...]

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Women’s Health Launches Branded Fitness Kit

Women’s Health has launched a new branded fitness kit designed to get women back in shape quickly.  Women’s Health “Lean Body Workout” has been specially designed by the editors and staff of Women’s Health and combines carefully selected fitness equipment with cutting-edge exercising programs that strengthen, sculpt and tone the entire body over the course [...]

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M2W®-HC™ Is All ‘A Twitter’

Attending this week’s M2W®-HC™…The Conference for Marketing Healthcare to Women? Be sure to “tweet” about your experience using the hash tag #M2WHC so everyone can follow the conversation. And, don’t forget to follow the PME® Events team on Twitter to get the latest M2W®-HC™ E-ssentials headlines, conference updates and inside scoop before everyone [...]

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