Neutrogena Launches Holiday Shopping Site

Neutrogena® had launched Neutrogena Holiday (http://holiday.neutrogena.com) where consumers can shop this season’s best beauty buys for family and friends. Offering a range of the brand’s best-selling and favorite cleansing, acne, anti-aging and body care products, Neutrogena Holiday is a convenient and easy-to-use beauty gifting resource to help simplify holiday gift purchasing and giving.
Shoppers can browse [...]

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Study Looks at How Women Are Engaging with Brands in Social Media, Apps

A new study from Q Interactive and Social Media World Forum found women are actively engaging with brands as they dabble in Facebook favorites like Farmville and Causes. Furthermore, women are passionate and competitive about (Lil) Green Patches and Happy Aquariums, stocking up on “virtual currency” perhaps more often than they hit the ATM.  The [...]

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Discover Spending Monitor: Women are Decidedly More Pessimistic Than Men about the Economy

The Discover® U.S. Spending Monitor, a monthly index of consumer spending intentions and capacity, found that in October, 58 percent of women rated the economy as poor, a Monitor record 9-point increase from September. Men rating the economy as poor actually dropped a point to 53 percent. Forty-seven percent of women also said the economy [...]

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M2Moms® Speaker Named One Of The ‘25 Most Influential Women In Social Media’

Wow—we just saw Jessica Smith, VP of Fleishman-Hillard, on a workshop panel at M2Moms®-The Marketing To Moms Conference (the topic was how to successfully mix the online and offline to activate ‘Momfluentials’) and now we find she is one of the “25 Most Powerful & Influential Women in Social Media 2009”.  Congratulations, Jessica—and the other smart [...]

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Study Shows The Real Influence Of Gen Y Women

Who do Gen X women think is most influential when it comes to defining trends in pop culture?  The women of Gen Y.  According to a new report from PopSugar Media (www.popsugar.com), Gen Y women are a major force in determining cultural trends and setting the pace for style.  The “Why Y Women” survey found [...]

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Women’s Health Launches Branded Fitness Kit

Women’s Health has launched a new branded fitness kit designed to get women back in shape quickly.  Women’s Health “Lean Body Workout” has been specially designed by the editors and staff of Women’s Health and combines carefully selected fitness equipment with cutting-edge exercising programs that strengthen, sculpt and tone the entire body over the course [...]

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M2W®-HC™ Is All ‘A Twitter’

Attending this week’s M2W®-HC™…The Conference for Marketing Healthcare to Women? Be sure to “tweet” about your experience using the hash tag #M2WHC so everyone can follow the conversation. And, don’t forget to follow the PME® Events team on Twitter to get the latest M2W®-HC™ E-ssentials headlines, conference updates and inside scoop before everyone [...]

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The Shriver Report: Is It All Good News For Women?

It’s truly turning into a woman’s world—at least according to The Shriver Report released a few weeks ago.  This is great news—well, maybe not.  Here is an interesting link to a recent New York Times OpEd piece that gives us all a little food for thought.  Enjoy!   http://www.nytimes.com/2009/10/24/opinion/24lipman.html?_r=2&pagewanted=1

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WomanTrend Poll Shows How Women Feel About Health Care Debate

What do women really think about the national health care debate? A new poll released Wednesday by the Independent Women’s Forum shows that only 16 percent of women believe that health care should be Congress’s top priority and that a majority (51 percent) is unsatisfied with what they have read, seen, or heard about [...]

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Her Network Connects Advertisers With Online Female Consumers in Asia

Admax Network, an online ad network in Southeast Asia, recently announced the launch of Her Network, the largest online women’s network that enables premium brand advertisers to connect with millions of women in quality and content-safe environments. Asian women are a key and essential demographic for advertisers and according to a 2008 MasterCard Survey, [...]

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