M2W 2011 Video Recap

Check out what speakers, sponsors and attendees had to say about the 7th Annual M2W – The Marketing to Women Conference, April 13 & 14, 2011. And, mark your calendar for the 8th Annual M2W, April 24 & 25, 2012!

Another great piece by our Video Content Provider, Snippies.

Hot M2W Headlines

Here are some of the recent marketing-to-women headlines in the news:

Women Influencers Are Susceptible (You Guessed It) to Influence – Influential women are themselves more likely than other women to have their purchases influenced by everything from online reviews to expert endorsements. But they’re not always as swayed by the big names you’d expect and often give more weight to media and media brands than to individuals (AdAge Digital, 5/12/11, login required).

Do Women Bloggers Want to Work with Your Brand? – Blog community provider BlogFrog surveyed female bloggers in the US to discover what kinds of partnerships with brands were more desirable and how women bloggers thought brand relationships should work (eMarketer, 5/16/11).

Up Ahead for ESPN: More Multiplatform Ad Units, Custom Content, Focus on Women – Keep an eye out for more female programming on ESPN’s airwaves. ESPN W, a new content initiative and website that formally launched last month, will be featured heavily in ESPN’s cross-network coverage of the 2011 FIFA Women’s World Cup from June 26 to July 17. It’s also behind a new series of short films, "HERoics," about women’s contributions to the soccer world. The films will debut on ESPN and also air on ABC leading up to the World Cup (AdAge Digital, 5/17/11, login required, scroll to end of article).

Case Study: How Aveda Avoided a Social Promotion Backlash – Beauty company Aveda conducted its first sampling program on Facebook to drive product trial and increase the Facebook page’s "likes," but ran into—then overcame—some glitches along the way (eMarketer, 5/17/11).

Jody DeVere on marketing to women in the male-dominated auto industry

When it comes to women and buying or influencing the purchase of cars, automotive service and tires, “it’s a love-hate relationship,” says Jody DeVere, CEO of AskPatty.com, who moderated an auto-industry panel at the 7th Annual M2W – The Marketing to Women Conference. In these Snippies interviews, filmed at the event April 13 & 14, 2011 at the Chicago Cultural Center, Jody talks about the disconnect between marketing autos and repairs and the experiences of women at the point of purchase.

We’ll be posting additional video from M2W every few days, so be sure to check back for more great interviews!

Marti Barletta on the state of Marketing to Women today

How does the woman who literally wrote the book on marketing to women feel about the changes in the industry over the past 10 years? Marketing To Women and PrimeTime Women author and TrendSight Group founder Marti Barletta was interviewed on this topic by Snippies on site at M2W, April 13 & 14, 2011 at the Chicago Cultural Center.

 

 

We’ll be posting additional video from M2W every few days, so be sure to check back for more great interviews!