Look Good…Feel Better, a national public service program that helps women cope with the appearance-related side effects of cancer treatment, recently announced the honorees from its Women of Hope is Beautiful campaign, a nationwide search to identify five women who embody the core values of the Look Good…Feel Better program – courage, confidence, control, [...]
Archive for September, 2009
Look Good…Feel Better Honors Women of Hope is Beautiful during Charity Gala
Posted in Uncategorized on September 29, 2009 | Leave a Comment »
Hologic CEO to Preside Over NASDAQ Opening Bell to Kick-Off “Promise to Me” Campaign
Posted in Uncategorized on September 29, 2009 | Leave a Comment »
Hologic, Inc., a leading developer, manufacturer and supplier of premium diagnostics, medical imaging systems and surgical products dedicated to serving the healthcare needs of women, has announced that Jack Cumming, Hologic chairman and CEO, will preside over the NASDAQ opening bell ceremony in New York City on Thursday, October 1, 2009 at 9:30 a.m. (EST) [...]
Datran Media Looking for Marketing Director
Posted in M2W Classifieds on September 29, 2009 | Leave a Comment »
Past M2W® speaker Dennis Syracuse, SVP of Marketing Analytics for Datran Media, is looking for a Marketing Director to focus on Metrics Trends & Optimization. The Metrics & Analysis position will collaborate with the Marketing and Analytics team to set the strategy in the areas of data analysis, measurement, pricing, optimization and interdependencies related to [...]
Women At NBCU Hosts Star-Studded Breakfast To Kick-Off Advertising Week
Posted in Uncategorized on September 24, 2009 | Leave a Comment »
Women At NBCU recently kicked off the official start to Advertising Week in New York with a star-studded interactive breakfast showcasing NBCU’s broad array of female skewing brands including TODAY, iVillage, Oxygen, “The Biggest Loser,” Bravo, “Green is Universal” and Telemundo. Lauren Zalaznick, president of NBC Universal Women & Lifestyle Entertainment Networks, Bravo’s Bethenny Frankel [...]
Yoplait Campaign Educates Young Women About Breast Cancer Risks
Posted in Uncategorized on September 24, 2009 | Leave a Comment »
This week, Yoplait, in partnership with Susan G. Komen for the Cure, launched Know Your Girls, an interactive campaign that empowers young women to learn about breast cancer risk factors — and then share this knowledge with their circle of friends. Know Your Girls connects young women to valuable information and one another in [...]
The Hartford Group Study Finds Women Are Not Protecting Their Income
Posted in Uncategorized on September 24, 2009 | Leave a Comment »
Women have made gains in the job market, now holding half of our nation’s 132 million jobs, according to recent data from the U.S. Bureau of Labor Statistics. However, a gap remains in their understanding and use of benefits that protect their income, according to research by The Hartford Financial Services Group, Inc. Men [...]
Tampax Partners With Serena Williams For New Print Campaign
Posted in Uncategorized on September 22, 2009 | Leave a Comment »
Tampax has announced that tennis champion Serena Williams will appear in a print advertising campaign starting in October 2009. The images bring to life Tampax’s “Outsmart Mother Nature” campaign, further illustrating the brand’s commitment to celebrating today’s women and empowering them to live life on their own terms every day. Williams will be featured [...]
Video Contest Seeks Moms Who Have Been Affected By The Economy
Posted in Uncategorized on September 22, 2009 | Leave a Comment »
The economic recession is often reported in terms of big numbers: numbers of people laid-off, dollars lost in the stock market, numbers of home foreclosures. Our friends at Reel Insights, whose parent company SNiPPiES was the Video Journalism Resource for 2009 M2W®-The Marketing To Women Conference, is looking to narrow those huge numbers down to [...]
LACTAID® Survey Shows Insight Into How Multicultural Women Manage Lactose Intolerance
Posted in Uncategorized on September 22, 2009 | Leave a Comment »
A new Lactose Intolerance in Multicultural Communities Survey sponsored by the LACTAID® Brand found that 78 percent of African American women reduce the amount of milk or dairy in their diet as a way to manage their lactose intolerance. Yet, 48 percent of African American women who have lactose intolerance worry the condition keeps them [...]
Levi Strauss & Co Celebrates 75 Years of Marketing to Women
Posted in Uncategorized on September 17, 2009 | Leave a Comment »
Seventy-five years ago, Levi Strauss & Co. took a risk that forever changed the course of women’s fashion. In the fall of 1934, the company introduced “Lady Levi’s® jeans” – the world’s first jeans made exclusively for women (www.womensjeans75.com). Jeans were originally created by Levi Strauss & Co. for working men in 1873, but the [...]
