Informational videos, website help women manage their money

New York-based Tonka Beans (www.tonkabeans.com) is changing the way women look at money matters by creating informational videos that demystify and simplify the needlessly complicated world of personal money management. Tonka Beans’ entertaining segments provide insight into women’s views on money issues. Through interviews and profiles, the videos expose women’s money-related concerns while also educating [...]

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PeopleEnEspanol.com adds interactive beauty tool

Further expanding on its celebrity style coverage online, PeopleEnEspanol.com recently launched a new interactive tool, http://www.peopleenespanol.com/pespanol/cambiatulook where users can upload photos of themselves and try out new celebrity looks in hair and makeup. This technology is the first of its kind within the Hispanic market, where users are experimenting with looks designed for Hispanic women [...]

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New e-commerce site focuses on “transitioning hormones” skin care

At the forefront of solutions for hormonally aging skin, Striking™ Skin Care with SmartPeptides™ has launched a new e-commerce boutique, www.strikingskincare.com, blending the best of beauty, cosmeceuticals and social community.  The new website is designed so every woman can access the dermo-basics: science made simple, concise information on the advanced ingredients, and easy access to [...]

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bebe stores wafts new fragrance through select areas of its shops

bebe stores, inc. has launched its highly anticipated new fragrance in all U.S. bebe stores. Thanks to a partnership with Milwaukee-based Prolitec, the sensuous new “signature” scent now wafts through select areas of bebe’s stores via the Air/Q™ Adjustable Room Air Freshener™ — a miniaturized and fully programmable version of Prolitec’s ambient-scenting technology, which is [...]

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Daily Makeover enhances virtual makeover application

Aiming to change how women discover, try and even buy beauty products, Daily Makeover, a leader in virtual reality try-on technology, recently introduced the next generation of its virtual makeover application, Makeover Studio. Featuring the industry’s most advanced rendering capabilities, Makeover Studio offers women a new online connection with beauty products and gives beauty [...]

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Lifetime hopes revamped The Balancing Act becomes part of morning routine

This fall American coffee cup tippers will be breaking new “grounds” by changing their normal morning show routine–and checking out the newly revamped The Balancing Act. Women who want a fast-paced half-hour of news you can use, and endless entertainment will be looking to The Balancing Act on Lifetime Television for their daily dose of [...]

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Looking for some inspiration?

Looking for some inspiration?  Check out Mary Lou Quinlan’s blog on More.com regarding her “summer with breast cancer.”  Such an uplifting story to share.  
http://www.more.com/2032/7307-from-radiation-treatment-to-radiance-

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With 67% of women having sensitive skin, Kimberly-Clark introduces improved Cottonelle product, website

Believing sensitive skin care has no boundaries, Kimberly-Clark Corporation is introducing improved Cottonelle Aloe & E toilet paper and new Cottonelle SoothingClean flushable moist wipes. These extra gentle products offer a combined solution that help make it easy for consumers to care for sensitive skin in their most sensitive spots. “Sensitive skin is a [...]

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Valerie Bertinelli takes her weight loss success to “endorsed by Jenny Craig” video

Gaiam, Inc., a distributor of lifestyle media and fitness accessories, recently announced that it will produce Losing It and Keeping Fit, a fitness DVD featuring Valerie Bertinelli and her personal trainer, Christopher Lane. Complementing her successful weight loss with Jenny Craig, Valerie achieved her newly toned and fit body working out with Christopher in her [...]

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Former M2W® presenter Dennis Syracuse becomes SVP for Datran Media

Dennis Syracuse, formerly of Sony Retail and a past speaker at M2W®-The Marketing To Women Conference, has been appointed Senior Vice President of Marketing Analytics for Datran Media, a digital marketing technology company. In this role, Syracuse will establish a Marketing Analytics Consulting Practice which will provide professional consulting services to agencies. The [...]

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