With 1,800 dealers closing, many consumers will be buying a car from a new dealership for the first time in years. Where will these ‘orphaned owners’ go? What dealership should they trust? Do women really have time to go to 4 or 5 dealerships to decide where to buy their next vehicle? Women-Drivers.com, the premiere site for women and families with automotive needs, provides a solution. Women-Drivers.com connects women and families to certified Women-Drivers Friendly® dealerships. Women answer questions about their actual purchasing, browsing and service experience. Based upon these easy to answer surveys, dealerships with a score of 3.8 to 5.0 are recognized as Women-Drivers Friendly®. This assists women in locating the women-friendly dealers in her city. ABC News featured Women-Drivers as a go-to site both before and after visiting the dealership. “Women influence the purchase of 80% of vehicles. That, along with what women spend on service work, equates to $200 billion dollars worth of purchasing power at car dealerships in our country. Yet, the process of buying a car is uncomfortable for many women,” says Women-Drivers.com president, Anne Fleming. Women-Drivers.com is a 360◦ solution provider assisting consumers with all their auto needs. Women have the opportunity to hone their negotiating skills by taking a test, which provides a custom negotiating approach for the process. Women-Drivers keeps users engaged with other features including “Her & His” car reviews, technology trends, maintenance terminology, and the latest in child safety. A video section titled “Don’t Get Chicked” highlights interesting scenarios of empowered women at the dealership. Women-Drivers™ collects the experiences, preferences and demographics and makes them available via WSI INSIGHT™ subscriptions. These reports provide educational tools for the dealerships clients to improve their service to women.
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1 comment
June 2, 2009 at 8:24 am
Kieron Cole
I agree with you whole heartedly. I have been in the auto industry for years and I have seen how women and other minority groups have been victimized. Interestingly enough my company qas birthed out of the need of female friends and associates coming to me for assistance. If I can be of any help please feel free to contact me. http://www.myvehiclenegotiators.com