OPI helps women through sales of Bubble Bath Nail Lacquer

Starting this month, purchasing that perfect shade of nail lacquer that makes you look great has an added bonus – it can also help women undergoing cancer treatment feel better. Look Good…Feel Better, a national public service program that helps women cope with appearance-related changes from cancer treatment, announced a partnership with OPI Products [...]

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TRESemme goes viral with “Strut Your Style” campaign

<To gain awareness for its new StyleSeeker online community—which brings up to the minute news, advice and insight from experts and trendsetters in the arenas of fashion, beauty and celebrity glamour, TRESemme has launched its “Strut Your Style” campaign.  Powered by social media marketing solution Brickfish, the campaign asks women to submit photos of their [...]

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Demi and Ashton help Kellogg’s raise awareness of U.S. hunger epidemic

Last week, The Kellogg Company launched its latest philanthropic, digitally-based initiative to raise awareness of the growing hunger epidemic in the U.S. and encourage consumers to donate to Feeding America, the nation’s largest hunger relief organization. At the forefront of the partnership with Katalyst (Ashton Kutcher’s social media studio) is a new “people-powered” web [...]

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Video game encourages girls to become “daring”

For a daring girl, rafting down the Amazon, climbing Mt. McKinley, or embarking on an exotic African Safari is all in a day’s event! Majesco Entertainment Company, a provider of video games for the mass market, recently announced The Daring Game for Girls for Wii™ and Nintendo DS™. In this adventure title based on the [...]

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Women-Drivers.com discovers how women really feel about their car service experience

Women-Drivers.com, an online community that connects women and families with certified Women-Drivers Friendly™ dealerships, has just released new research findings regarding female consumers and their service experience at car dealerships.  Here are some highlights of the latest aggregate Women Satisfaction Index (WSI®):
Where women have most of their service work completed:

The dealership where they purchased their [...]

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GlobalHue names Najoh Tita-Reid SVP of GlobalHue Africanic

Popular M2W® presenter Najoh Tita-Reid has joined GlobalHue as Senior Vice President, Group Account Director of GlobalHue Africanic.  GlobalHue Africanic is a full-service communications agency under the GlobalHue umbrella that specializes in marketing to the African-American segment.  Tita-Reid comes to GlobalHue Africanic after working 15 years with Procter & Gamble, where she was responsible for [...]

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Wellgate for Women gives free iBracelet with purchase

Value-added propositions are not new to the sales world, but the executives at Wellgate for Women are truly making their latest offer a real “value” to women who want to avoid Carpal Tunnel Syndrome. Wellgate for Women is offering a free, soft and comfortable iBracelet with a purchase at www.wellgatefreegift.com. “The iBracelet soothes [...]

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COVERGIRL sponsors new digital makeover application on Essence.com

Essence.com bolsters its beauty offerings with the first digital makeover application created for African-American women. The tool, Makeover Magic, recently launched and is being sponsored by the fastest growing cosmetics line for African-American women, COVERGIRL Queen Collection. Makeover Magic, is designed to provide Black women with a virtual salon and makeup counter experience. Users [...]

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Creative women have an online place of their own

Looking for talented women? Look no further than Twolia.com. Created by entrepreneur Donna Mete and her team, the beta site features the sale of music by independent female musicians, an online shopping mall, talent contests, television and film awards, a Screening room with films produced or directed by women, blogs on a variety [...]

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PopCap’s latest success shows popularity of social gaming with women

The success of PopCap’s latest Facebook application, Bejeweled Blitz, is intriguing. Since its quiet beta debut in December 2008, more than 75% of the 5 million monthly active users are female and so far over 1 billion sessions of the game have been served. At this juncture the game, in which players race to [...]

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