M2W Video Recap

Video from the 5th Annual M2W – The Marketing to Women Conference – is up on the M2W site. Many thanks to all the speakers, sponsors and attendees who agreed to be interviewed, and to our friends at Snippies for editing  all that footage into such a a great video.

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Harley-Davidson sees strong participation in Women Riders Month

The first weekend in May saw women riders around the world banding together to share the open road, as well as flocking to new rider training courses around the country to help establish a world record–all to kick start Women Riders Month.  Harley-Davidson’s Women Riders Month kicked-off with two special events in New York City [...]

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Can women 50-plus seal the fate of traditional news sources?

The fate of the nation’s traditional news sources, specifically newspapers and TV news programs, may lie in the hands, eyes and pocketbooks of America’s well-connected, growing network of women age 50-plus. A recent survey by VibrantNation.com among its more than 20,000 members, shows that while Boomer women are now utilizing the Internet as their core [...]

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The Timberland Company launches women’s collection

The Timberland Company recently announced that it will launch the Timberland Boot Company™ collection for women in Fall 2009 (available at retail in September). Since its debut in the UK in 2005 and its American introduction in 2007, the Timberland Boot Company™ men’s collection has resonated strongly with discerning consumers who appreciate upper-echelon quality and [...]

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GameStop encourages women to “get fit at any age” with new site

GameStop teamed with the National Women’s Health Resource Center and celebrities such as television stars Marg Helgenberger (CSI), Cote de Pablo (NCIS) and Ana Ortiz (Ugly Betty) through a newly launched Web site to inspire women to be active and healthy through a health and fitness routine. The Web site is www.gamestop.com/fitatanyage.  “Lack of time [...]

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A manicure with your Michelins?

Maybe some lipstick with that lube job? How about a Mona Vie tasting and a brake job?  That’s the future that Carolina Tire & Service Center, (www.Carolina-Tire.com) sees for the automobile repair industry. After all, women are more likely than men to be the ones who bring the family car to the company’s shop.   [...]

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BlogHer, iVillage, Tropicana introduce new online community for women

The time-honored tradition of women gathering around the kitchen table is now happening online with more than 42 million women participating in some type of social media activity online each week.  To harness the power of sharing ways to focus on the “good stuff,” Tropicana Trop50 recently teamed up with BlogHer and iVillage to introduce [...]

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BOTOX® Cosmetic launches charitable education campaign

In honor of working women who have helped make BOTOX® Cosmetic (Botulinum Toxin Type A) the most popular physician-administered aesthetic treatment for the last seven years, Allergan, Inc. has announced the “BOTOX® Cosmetic: Express Success” charitable education campaign. Spearheaded by actress and singer Vanessa Williams, the campaign will benefit the not-for-profit Dress for Success, an [...]

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Study finds women play prominent role when it comes to philanthropy

The Fidelity® Charitable Gift Fund recently announced the results of a new study of charitable givers in America showing that women are playing a prominent role in their households and communities when it comes to philanthropy. Almost half of women surveyed say they have the decision-making role in their households for both how much money [...]

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Ladies’ Home Journal, Fitness and other Meredith brands in cross promotion initiative with WE tv

Meredith Corporation and WE tv have announced a special multi-brand cross promotion initiative that will pair Meredith’s leading media brands, including Parents, Family Circle, Ladies’ Home Journal, Fitness, and American Baby, with several of WE tv’s popular and upcoming original series including “Raising Sextuplets,” “The Locator,” “I Want To Save Your Life,” and “Adoption Diaries,” [...]

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