Are you being authentic? That seemed to be the theme of the first official day of M2W®-The Marketing To Women Conference. There seemed to be a time when—as marketers—we wanted to show women nothing but the aspirational. Yet, according to Draftfcb’s Gigi Carroll, “Those brands that represent authentic value are still finding success” despite tough [...]
Archive for April, 2009
M2W–Day One Update
Posted in Uncategorized on April 29, 2009 | Leave a Comment »
iVillage finds the ‘Power of the Purse’ is rising in online communities
Posted in Uncategorized on April 29, 2009 | Leave a Comment »
When it comes to advertising, there is no better form of marketing than word of mouth. According to the 2009 Women and Social Media Study from iVillage, BlogHer and Compass Partners, women are connecting like never before with online communities to do their shopping research and share information. Whether they are looking for a new [...]
Here we go…M2W 2009
Posted in Uncategorized on April 28, 2009 | Leave a Comment »
“Women 55+ are the fastest growing demographic using Facebook.” That is just one of the many social media truths I discovered during today’s Pre Conference Workshop during the 5th Annual M2W®-The Marketing To Women Conference. I came with my laptop charged and ready to learn all things social media during this workshop that was sponsored [...]
Madison dealership becomes latest AskPatty.com’s Certified Female Friendly location
Posted in Uncategorized on April 28, 2009 | Leave a Comment »
Jon Lancaster Toyota Scion is pleased to announce they have completed AskPatty.com’s Certified Female Friendly training and are Madison’s first Certified Female Friendly location. To achieve certified status, their personnel completed a total of over 50 hours of online training on how to better meet the expectations of the woman consumer. “Up until now, like [...]
New survey shows the everyday luxuries women can’t do without
Posted in Uncategorized on April 28, 2009 | Leave a Comment »
While it’s been well documented that women have been cutting back on everything from clothing to grocery bills in the current economy, a new survey suggests that giving up some everyday luxuries may be out of the question. The survey(1), conducted on behalf of Degree Women Fine Fragrance Collection, a new sophisticated line of body [...]
WE tv launches WE Volunteer
Posted in Uncategorized on April 28, 2009 | Leave a Comment »
There’s a movement afoot across America. People are getting back to basics and learning to rely on each other for help, comfort and support. WE tv recognizes both the call to action and the current challenges faced by women nationwide. Illustrating “what a difference a day can make,” WE tv has launched WE Volunteer (www.WEVolunteer.tv), [...]
Mary Kay marks 20 years of recycling by completing reforestation project
Posted in Uncategorized on April 27, 2009 | Leave a Comment »
Mary Kay Inc. is celebrating 20 years of recycling efforts during Earth Month this year by completing a reforestation project in a national forest during two days in April, thanks to compact recycling efforts by its nationwide Independent Beauty Consultants and their customers, as well as the company’s employees. Through its Pink Doing GreenSM Compact [...]
Chris Brogan reviews Kelley Skoloda’s new book
Posted in Uncategorized on April 27, 2009 | Leave a Comment »
Chris Brogan, president of new marketing agency New Marketing Labs (which is home to the New Marketing Summit conferences and New Marketing Bootcamps) recently gave a video review of M2W® presenter Kelley Skoloda’s new book, Too Busy to Shop. In addition to thinking Kelley’s book is one that is “filled with really great information about [...]
Study finds women still spending on anti-aging skincare
Posted in Uncategorized on April 27, 2009 | Leave a Comment »
According to two new skin care surveys, women are not scaling back on their anti-aging skin routine, despite the current state of the economy. The Economic Impact on America’s Skin Care Habits, sponsored by Obagi Medical Products, Inc. reported that many continue to spend their hard-earned money on favorite at-home regimens, continuing with regular visits [...]
Dove partners with GOSSIP GIRL for new video series
Posted in Uncategorized on April 22, 2009 | Leave a Comment »
Spotted: Four real girls taking you behind-the-scenes of their gossip-worthy New York lifestyles in a new video series “GOSSIP GIRL: Real NYC Stories Revealed,” produced in partnership by Dove go fresh and GOSSIP GIRL. The video series will air during episodes of GOSSIP GIRL on The CW, beginning April 27, 2009. It will introduce four [...]
