Feeling Moody? hormoneOscope can help. Let’s face it. A woman’s hormones affect her mood more than most would care to admit. For years, it remained taboo, relegated to whispered conversations and snide commentary – totally off limits. Many have called it the “third rail of gender politics.” But the network that busted sexual taboos with [...]
Archive for March, 2009
NBCU’s Oxygen Media partners with AgencyNet to launch hormoneOscope
Posted in Uncategorized on March 31, 2009 | 1 Comment »
ShopGadgetGirl.com gives women a new way to shop for electronics
Posted in Uncategorized on March 31, 2009 | Leave a Comment »
As illustrated at the Consumer Electronics Show in the panel discussion “Design and Gender: Thinking About Sex and Electronics”, women buy 57% of electronics and influence 90% of buying decisions, however, many women feel their buying dollars are underserved in the industry. ShopGadgetGirl.com seeks to provide women with a new way of shopping for Consumer [...]
7B Labs prepares to launch Bluetooth Headset Gender Preference Report
Posted in Uncategorized on March 31, 2009 | Leave a Comment »
7B Labs recently announced hat the Bluetooth Headset Gender Preference Report will be available in mid-April of 2009. The report will highlight the differences in preferences between men and women regarding Bluetooth Headsets. The study is the result of a three-pronged approach to identify consumer preferences, including a 200+ person consumer survey, a consumer test [...]
UnitedHealthCare launches new online community for women
Posted in Uncategorized on March 30, 2009 | Leave a Comment »
Recognizing the important role women play in making health care decisions, UnitedHealthcare, a UnitedHealth Group company, has launched Source4Women, a website and online community to help women of all ages more easily manage their health care. Source4Women (www.uhc.com/Source4Women) offers women access to comprehensive information on a range of health topics and provides them with tools [...]
Women-Drivers.com shows first quarter collective survey results
Posted in Uncategorized on March 30, 2009 | Leave a Comment »
Women-Drivers.com is a bilingual social networking site that allows women to review their browsing, buying and servicing experience at new car dealerships nationwide. The reviews, all generated from women, are compiled, audited, and calculated into Women’s Satisfaction Index™ or a WSI™ scores for a dealership. Dealerships with scores above a 3.8 and higher (out of [...]
WomenHeart partners with Cheerios on Circle of Helping Hearts Tour
Posted in Uncategorized on March 30, 2009 | Leave a Comment »
Heart disease is the number one killer of women – claiming more lives each year than all forms of cancer combined. High cholesterol is a leading indicator of heart disease, but knowing if you have high cholesterol will help you make dietary and other changes needed to lead a heart healthy lifestyle. WomenHeart is proud [...]
Who are the ‘game changers’ of marketing-to-women?
Posted in Uncategorized on March 30, 2009 | Leave a Comment »
The dialogue started with Nike’s “Biological Science: Introducing the Female Body” video launching its “GameChangers” contest. As the contest enters its final stage–you can actually vote for your favorite finalist between April 1st to April 15th–we want to know whom you think are the “game changers” of marketing-to-women.
What people or brands have made a difference in [...]
Diane MacEachern honored as one of Glamour’s “eco-heroes”
Posted in Uncategorized on March 25, 2009 | Leave a Comment »
Congratulations to 2009 M2W® presenter Diane MacEachern, CEO of Big Green Purse, who was recently honored by Glamour magazine as one of their “eco-heroes.” The list includes other amazing women such as Laurie David, who worked with Al Gore to produce the Academy-Award winning movie An Inconvenient Truth, Lisa Jackson, the new head of the [...]
Amgen and Wyeth partner with Tim Gunn to launch Addressing Psoriasis campaign
Posted in Uncategorized on March 25, 2009 | Leave a Comment »
Amgen and Wyeth recently announced that they have partnered with Tim Gunn, television host and fashion consultant (“Project Runway,” “Tim Gunn’s Guide to Style”) to launch Addressing Psoriasis™, an awareness campaign designed to help people with plaque psoriasis get more information about managing their disease and feel more confident in their everyday style. Dermatologist Susan [...]
M2W® attendees to receive free Ecojot™ notebooks
Posted in Uncategorized on March 25, 2009 | Leave a Comment »
As one of the Hospitality Sponsors of this year’s M2W®-The Marketing To Women Conference, April 29 & 30, Chicago Cultural Center, Ecojot will provide attendees with a special custom notebook at the Opening Breakfast on April 29th. “We are thrilled to be a Hospitality Sponsor of the 5th Annual M2W® Conference and providing attendees with a special custom eco-friendly notebook at the Opening [...]
