Our exclusive M2W E-ssentials Academy Awards Commercial Poll found that Diet Coke’s commercial with Top Chef’s Tom Colicchio was the brand that won with women during this year’s Oscars. Why did it win? Two of our 2009 M2W presenters give their thoughts.
Gigi Carroll, SVP Group Creative Director, Concepting for Draftfcb says, “Like all good advertising [...]
Archive for February, 2009
And The Winner Is…
Posted in Uncategorized on February 25, 2009 | 1 Comment »
P&G brands Tide and Downy partner with The Limited
Posted in Uncategorized on February 24, 2009 | Leave a Comment »
Recognized industry leaders in fabric care, Procter & Gamble’s Tide® and Downy® brands continue to blur the lines between fashion and laundry products by launching a new partnership with women’s apparel retailer, The Limited, an affiliate of Sun Capital. Beginning February 23rd, this partnership celebrates new Tide and Downy Total Care’s innovative product benefits and [...]
eDiets.com completes first phase of marketing program with Lady of America
Posted in Uncategorized on February 24, 2009 | Leave a Comment »
eDiets.com, Inc., a leading provider of convenient at-home diet, fitness and healthy lifestyle solutions, has announced that it has completed the first phase of its marketing program to promote the company’s fresh meal delivery service at Lady of America Franchise Corporation’s (“LOAFC”) fitness centers. This first phase included rolling out the meal delivery program to [...]
SHOP.COM redesigns site with new money-saving features, social networking
Posted in Uncategorized on February 24, 2009 | Leave a Comment »
SHOP.COM has announced an updated site design and the creation of new money-saving features, along with a new entertainment-focused category of Books, Music & Videos, as well as a suite of social networking tools to offer its customers an even more compelling shopping experience. Additionally, SHOP.COM’s refreshed tagline, “Shop Smart, Save Big”, underscores the brand’s [...]
Poll: 2009 Academy Awards Commercials
Posted in Uncategorized on February 23, 2009 | Leave a Comment »
Site offers women access to medical information, experts and connections
Posted in Uncategorized on February 22, 2009 | Leave a Comment »
EmpowHer has officially launched its new website, offering women a comprehensive multimedia library, access to leading medical experts and advocates, and a devoted community where women can ask, share and connect with one another in a safe and supportive environment. This follows a highly successful beta, during which EmpowHer reached over 200,000 women around the [...]
Shady Day targets young women with “Protect Your Pout” campaign
Posted in Uncategorized on February 22, 2009 | Leave a Comment »
Shady Day Inc., the makers of innovative sun protection Wipes and Face Sticks, is partnering with the Aim at Melanoma Foundation to offer “Protect Your Pout,” an exclusive organic sun protection lip balm available on store shelves now. A portion of proceeds from sales of Protect Your Pout will go to support the Foundation’s ongoing [...]
Women 2.0 gives startups opportunity to pitch their business
Posted in Uncategorized on February 22, 2009 | Leave a Comment »
Women 2.0 announces Pitch 2009, an event that provides startups in early-stage or alpha/beta phase to showcase their business idea in front of a panel of angel investors, women executives and noted venture capital partners like Mohr Davidow Ventures, Clearstone Ventures, CMEA Capital and First Round Capital. The Pitch 2009 contest winner also will be [...]
Super Bowl Ads: Boomer Women get the Last Word
Posted in Uncategorized on February 18, 2009 | 2 Comments »
With close to 80% of their community of Boomer women tuned into the Super Bowl, VibrantNation.com held a post-game review of Super Bowl XLIII ads by members of the Vibrant Nation community. The ads met expectations in that the group was entertained, amused, grossed out and much more. What they also were, ironically, was pretty [...]
Site helps young women create their “Plan B”
Posted in Uncategorized on February 18, 2009 | Leave a Comment »
Many young women enter the “real world” expecting that life will go according to plan, particularly when it comes to their careers, finances and relationships. Unfortunately, the reality is that the unexpected often happens — a looming problem especially in today’s challenging economic environment. A new website, www.WhatWillYourPlanBe.com, now offers women much-needed guidance, resources, and [...]
