Marina Maher Communications (MMC), an independent marketing public relations agency known for building brand relationships and recognized for its expertise in marketing to women, recently unveiled its new brand identity and website (www.mahercomm.com) which capped off a year-long celebration of the firm’s 25th anniversary. “MMC’s new look and brand identity brings to life a celebration [...]
Archive for January, 2009
Marina Maher Communications unveils new brand identity and website
Posted in Uncategorized on January 28, 2009 | Comments Off
Accession PR launches female centered newswire service
Posted in Uncategorized on January 28, 2009 | Comments Off
Accession Public Relations has announced the launch of its female centered newswire service, LadyPR; the first online newswire distributor to specifically target women. LadyPR will help small and large companies deliver their press releases to women-based media both online and in print. The news service, at the price of $75, offers potential customers the ability [...]
Women’s Wear Daily names Hanes top brand with women
Posted in Uncategorized on January 28, 2009 | Comments Off
For the fifth consecutive year, Hanes was named consumers most preferred brand in 2008 in independent studies by Women’s Wear Daily and Retailing Today. Consumers said Hanes, Hanesbrands Inc.’s largest brand, was the brand they preferred most in each of the men’s, women’s, children’s and intimate apparel categories, according to Retailing Today magazine’s “Top Brands [...]
Cox Business, Ladies Who Launch announce winner of Digital Growth Contest
Posted in Uncategorized on January 26, 2009 | Comments Off
The winner of the Digital Growth Contest, co-sponsored by Cox Business and Ladies Who Launch, is Gail Ahlers, owner of Pawtucket-based Ahlers Designs (www.ahlersgifts.com). The contest – to support female business owners in several markets throughout the U.S. – was organized and managed by the Cable & Telecommunications Association for Marketing (CTAM) and is an [...]
DIRECTV launches channel targeting Filipino women
Posted in Uncategorized on January 26, 2009 | Comments Off
DIRECTV, Inc., the nation’s leading satellite TV service provider, is growing its WorldDirect™ programming platform with the addition of GMA Life TV, a channel fully dedicated to the life and style of Filipino women. GMA Life TV has an international platform with distribution in the Middle East, Australia, New Zealand and the Philippines. GMA Life [...]
Etcetera launches 2009 spring collection
Posted in Uncategorized on January 26, 2009 | Comments Off
Getting your spring wardrobe selected and into your closet well in advance of the season just got easier, thanks to Etcetera (Casuals Etcetera, Inc.). The contemporary women’s clothing line recently launched its 2009 spring collection in 45 states. Etcetera is known for providing chic, everyday wear to busy, fashionable women via a direct sales, personalized [...]
Kelley Skoloda’s soon-to-be published book already gains rave reviews
Posted in Uncategorized on January 23, 2009 | Comments Off
Longtime friend of M2Moms(R) and M2W(R) Kelley Skoloda, partner/director, global brand marketing for Ketchum Public Relations, will soon release her first book, Too Busy to Shop: Marketing to “Multi-Minding” Women and it is already getting great reviews. Here is the advance review from Publisher’s Weekly:
Too Busy to Shop: Marketing to “Multi-Minding” Women Kelly Murray Skoloda. Greenwood, $34.95 [...]
Meredith launches Meredith Women’s Network
Posted in Uncategorized on January 22, 2009 | Comments Off
Meredith Corporation has announced the launch of the Meredith Women’s Network, the first brand network comprised of premium websites geared toward the topics that matter most to women. The Meredith Women’s Network, which engages 15 million unique visitors monthly, includes The Better Homes and Gardens® Network (Better Homes and Gardens, Better Recipes and soon-to-launch MixingBowl™), [...]
Better Homes and Gardens launches new line of branded mattresses
Posted in Uncategorized on January 21, 2009 | Comments Off
Meredith Corporation has announced a partnership with Five Star Mattress, a bedding company launched by the owners of Serta, to develop and license a new line of Better Homes and Gardens branded mattresses. “We’ve listened closely to what female consumers are looking for in terms of bedding,” said Donna Zett, president, Five Star Mattress. “Now, [...]
Harley-Davidson asks women riders to ‘Share Your Spark’
Posted in Uncategorized on January 21, 2009 | Comments Off
The Merriam-Webster dictionary defines mentor as a “trusted counselor or guide.” Mentors can come from various backgrounds and ages, but all share a common goal of sharing their passion with others. So as the nation celebrates National Mentoring Month, Harley-Davidson is encouraging riders to share their passion for the open road with others through a [...]
