Ford partners with Reader’s Digest on “Beautiful Warrior” program

In honor of breast cancer awareness month, Ford and Reader’s Digest partnered together for the first time to create the “Beautiful Warrior” program to honor the real life Warriors who fight the disease. Reader’s Digest asked its readers to submit stories at http://www.readersdigest.com/warriors, about a Beautiful Warrior in their life. A “Beautiful Warrior” is defined as a woman who successfully fought breast cancer yet keeps fighting for the cause, a co-survivor who stood steady and strong beside another during their battle or a person who lost a loved one to the disease, but continues to help raise funds and awareness.  Three special women have been chosen from nominations received from across the country to appear in the December issue of Reader’s Digest as part of the “Beautiful Warrior” program, a partnership between Reader’s Digest and Ford’s Warriors in Pink initiative. Those stories, as well as photos from the recent shoot and the latest information on breast cancer prevention and medical breakthroughs, can be found at http://www.readersdigest.com/warriors.  ”The ‘Beautiful Warrior’ campaign is a way to honor those affected by breast cancer,” said Connie Fontaine, Brand Content and Alliances Manager. “Our partnership with Reader’s Digest allows us to further extend our commitment and support to those engaged in the battle against the disease.”