If ever there was a time for American women to get their financial plans in order, it’s now. However, even the current economic crisis isn’t enough to drive some of them to take real action and responsibility for their finances. State Farm(R) released findings of a national survey revealing that while almost three-fourths (74%) of [...]
Archive for December, 2008
State Farm study shows women want help finding financial solutions
Posted in Uncategorized on December 29, 2008 | Comments Off
Site helps business women set—and reach—2009 goals
Posted in Uncategorized on December 29, 2008 | Comments Off
Women on the Fast Track, a national networking organization for business and professional women, has launched a new tool to help today’s business women not only set new goals for themselves in 2009 – but achieve these goals with the help of other business women throughout the world. Beginning December 2008, Women on the Fast [...]
Despite economy, Lifetime study finds women are always willing to pamper pets
Posted in Uncategorized on December 29, 2008 | Comments Off
While the economic downturn might make women pause about new purchases, it won’t affect how much they’ll spend on their beloved pets next year. As part of its ongoing “FemiNation” dialogue into the lifestyles and attitudes of contemporary women, Lifetime Networks recently announced a survey on the relationship between Women 18-49 and their pets. The [...]
Liz Dolan named CMO of OWN: The Oprah Winfrey Network
Posted in Uncategorized on December 22, 2008 | Comments Off
Liz Dolan has been named chief marketing officer for OWN: The Oprah Winfrey Network, effective January 5, 2009. Ms. Dolan is a celebrated marketing and branding expert, having served as marketing head at NIKE, as well as host and creator of the award-winning talk show, Satellite Sisters. In her new role, Ms. Dolan will oversee [...]
Physicians Formula Organic wear® honored by WWD
Posted in Uncategorized on December 22, 2008 | Comments Off
Physicians Formula Holdings, Inc. has announced that Physicians Formula Organic wear® was presented with the “Breakthrough Product of the Year” Award within the Mass Market Color Cosmetics category by Women’s Wear Daily (“WWD”) Beauty Biz. During its annual Beauty Awards ceremony in New York on December 11th, the magazine recognized Physicians Formula for constantly bringing [...]
OGIO designs golf bag just for women
Posted in Uncategorized on December 22, 2008 | Comments Off
Read into it what you will, but OGIO’s newest golf bag is not named to get attention; it is styled to command it. The new OGIO Cougar is a confident bag designed just for women, demonstrating a seasoned appreciation for the sport. The Cougar cart bag (MSRP: $160.00) weighs in at only 6.6 lbs. yet [...]
Company offers unique luxury traveling opportunities for women
Posted in Uncategorized on December 17, 2008 | Comments Off
After working with major donors to some of the most prestigious hospitals in Southern California, Janice Briggs has married two of her passions – travel and experiential learning – to create a company that offers a series of luxury retreats for women that are beyond compare. Briggs is confident the time is right for such [...]
Study finds women still spending on gold
Posted in Uncategorized on December 17, 2008 | Comments Off
Gold jewelry is one of the top three most popular items for women’s discretionary spending in the U.S. according to World Gold Council’s (WGC) 2008 survey, What Women Want: Global Discretionary Spending Report, conducted by independent research firm, GfK, among 1,068 American women aged 16 to 65. The study was also run in the key [...]
Stella McCartney goes mobile with new holiday campaign
Posted in Uncategorized on December 17, 2008 | Comments Off
Millennial Media, Inc., the industry’s largest and fastest-growing mobile advertising networks company, and luxury lifestyle fashion brand Stella McCartney have announced their collaboration to develop and introduce a distinctive mobile advertising campaign for holiday shoppers throughout North America. The campaign, which launched this week, and continues through the end of January 2009, represents the fashion [...]
Looking to reach 40-something women? Try social networking
Posted in Uncategorized on December 15, 2008 | Comments Off
Despite their later migration to the Web, women ages 40 to 49 represent a dynamic force online. SheSpeaks, a leading social network for women’s insights and word-of-mouth marketing, recently announced the results of a their study, revealing that 40-something women are highly involved in social networking, often demonstrating a more personal connection to online activities [...]
