Kaira Sturdivant Rouda, president of Real Living and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs (currently featured in the Review section of M2W® E-ssentials), was the winner of the 2008 Stevie Awards for Women in Business in the category of Best Entrepreneur. The Stevie(R) Awards are the world’s leading business awards. Since [...]
Archive for November, 2008
Kaira Sturdivant Rouda wins 2008 Stevie Award for Women in Business
Posted in Uncategorized on November 26, 2008 | Comments Off
Styring creates video short for In Your Car insight
Posted in Uncategorized on November 26, 2008 | Comments Off
M2W® E-ssentials recently heard from Kelley Styring, principal of InsightFarm Inc. and good friend of the M2W® and M2Moms® communities. As you will recall, Styring took her family on a 5,500 mile road trip this past summer—conducting ethnographies in 7 cities, visiting great American icons and automotive roadside oddities, and immersing themselves in a 2009 [...]
Mattel Canada puts women at the center of Barbie’s 50th b-day celebration
Posted in Uncategorized on November 26, 2008 | Comments Off
From teenage fashion model to pop culture icon, her famous face and signature style has made her the number one fashion doll in the world. On March 9, 2009, five decades after her debut at New York Toy Fair, Barbie proves that turning 50 is truly fabulous. Much more than a doll, Barbie continues to [...]
MS&L study finds new definition of “status” for today’s women
Posted in Uncategorized on November 24, 2008 | Comments Off
Since when has donning a fake leather purse held more cachet than a designer Italian handbag? And when has the idea of keeping up with the Jones’ have more to do with a paid-off mortgage than a showcase home? A new MS&L research study, conducted with GFK Roper, reveals that in the wake of societal [...]
Washingtonpost.com, Newsweek launch “Women on Faith”
Posted in Uncategorized on November 24, 2008 | Comments Off
On Faith, the joint washingtonpost.com and Newsweek feature devoted to the intersection of religion and news, has launched an online reader discussion group on women and spirituality and values called “Women on Faith.” “Women on Faith” will be moderated by On Faith co-founder and co-moderator Sally Quinn and Newsweek religion editor Lisa Miller, who have [...]
Starbucks exec elected to Ann Taylor’s Board of Directors
Posted in Uncategorized on November 24, 2008 | Comments Off
Ann Taylor Stores Corporation has announced that Michelle Gass has been elected to the Company’s Board of Directors. She will also join the Board’s Compensation Committee. Gass currently serves as executive vice president, Marketing and Category, at Starbucks Coffee Company. Commenting on the announcement, Ronald W. Hovsepian, chairman of Ann Taylor’s Board of Directors, stated, [...]
Frank About Women study shows what resonates with women this holiday shopping season
Posted in Uncategorized on November 19, 2008 | Comments Off
It’s all over the news that the current economic downturn will be affecting holiday spending. However, a recent holiday spending survey of 1,000 consumers conducted by the marketing-to-women experts at Frank About Women (FAW) revealed some surprising results. Who is most likely to be trimmed from women’s holiday shopping lists? The answer: themselves. According to [...]
Report finds Boomer women have higher quality WOM
Posted in Uncategorized on November 19, 2008 | Comments Off
Recognizing the power of personal recommendations in purchasing decisions, Prevention, partnering with Keller Fay Group, has released a first-of-its-kind report that aims to better understand the influence of word-of-mouth (WOM) communications among Baby Boomer women. The study, which involved an analysis of the conversations of more than 14,000 women over the course of a year, [...]
Lane Bryant retains Zimmerman Advertising
Posted in Uncategorized on November 19, 2008 | Comments Off
Zimmerman Advertising has been retained for services by specialty women’s clothier Lane Bryant(R). “The Lane Bryant brand has outstanding name recognition and is truly synonymous with plus fashion apparel,” notes Michael Goldberg, executive vice president, chief marketing officer at Zimmerman. “Its position as a leading specialty store spans decades, and the opportunity for Lane Bryant [...]
Sony Online Entertainment wants more women in video game field
Posted in Uncategorized on November 17, 2008 | Comments Off
Sony Online Entertainment LLC (SOE), a global leader in online gaming, invited all companies doing business in the video game industry to join SOE’s efforts to educate and recruit more women into the field of video game creation, design and production. In a lunchtime keynote speech during the International Game Developers Association conference in San [...]
