In professor Hope Jensen Schau’s Integrated Marketing Communications course, teams of University of Arizona students select a company and create an integrated campaign that includes everything from packaging and distribution to advertising and public relations. The campaign doesn’t typically result in a signed contract with the company, but for four UA Eller College of Management [...]
Archive for October, 2008
Targeting women pays off big for college students
Posted in Uncategorized on October 30, 2008 | Comments Off
New site targets young media-savvy women
Posted in Uncategorized on October 30, 2008 | Comments Off
LimeLife, Inc., a women’s media company, has announced the beta launch of its new lifestyle site at LimeLife.com, accessible via the Web and mobile phones. Targeting young media-savvy women, the site delivers life-relevant, pop-relevant content in a voice that is fresh, smart, sassy and fun. The new site continues LimeLife’s strategy to provide content-rich lifestyle [...]
Entrepreneur magazine lists the 50 fastest-growing women-led companies
Posted in Uncategorized on October 30, 2008 | Comments Off
Entrepreneur magazine, in partnership with the Women Presidents’ Organization (WPO), released its second ranking of the 50 fastest-growing women-led companies across the nation and Canada. The Top 50 generated a combined $3.6 billion in 2007 sales alone (up from $1 billion in 2003), and are each managing to build growth in the midst of a [...]
FranklinCovey partners with Design-her Gals on new line for women
Posted in Uncategorized on October 27, 2008 | Comments Off
FranklinCovey Products and Design-her Gals have announced that the two companies have launched a new line of women’s products during October, Breast Cancer Awareness month.The new line, The GALS™ Collection, is based upon the Design-her Gals innovative product line where customers create personalized stationery, note cards, announcements, calling cards and stickers that include their own [...]
CarZen gives women new tools for car shopping
Posted in Uncategorized on October 27, 2008 | Comments Off
A new site for female auto buyers has hit the Internet. CarZen is a simple and personalized car research website that promises to empower women to make better car-related decisions during all their life stages. CarZen has created several breakthrough tools to help consumers find their perfect vehicle match, while also offering invaluable tips, tricks [...]
Women are the majority of undecided voters
Posted in Uncategorized on October 27, 2008 | Comments Off
Women are a majority of undecided voters in the 2008 presidential race, as they were in past elections, according to the Center for American Women and Politics (CAWP). For example, a new poll from the Pew Research Center for the People and the Press, conducted two weeks before election day, finds that women are 60% of [...]
Be Jane creates female empowerment video
Posted in Uncategorized on October 21, 2008 | Comments Off
Be Jane, a nationally recognized brand in the female home improvement space, recently created a quick female empowerment video that encourages women to vote in this election. Suzanne Horton, Be Jane’s CEO and president (who was also a recent M2W® E-ssentials interviewee) is encouraging everyone to check out the video, possibly rate it or make [...]
Study offers information on affluent female consumers
Posted in Uncategorized on October 21, 2008 | Comments Off
The New York Times Customer Insight and Advertising Groups has announced the results of a study that for the first time offers detailed information about reaching a key group of affluent, female consumers who have an exponential influence on purchase decisions — the ones who spend more, know more and talk more about the products [...]
Site helps women cut through the clutter of online content
Posted in Uncategorized on October 21, 2008 | Comments Off
MyInspirationLounge.com, a company dedicated to helping busy women create and inspire change, has launched an online resource aimed at empowering and inspiring women of all ages to realize and exceed their dreams. A powerful solution to the overwhelming amount of information on the Internet, My Inspiration Lounge is an online portal connecting women to useful, [...]
Brickfish launches campaign for Tommy Hilfiger’s new fragrance
Posted in Uncategorized on October 20, 2008 | Comments Off
Tommy Hilfiger Toiletries and Brickfish(R), the social media advertising network, are pleased to announce the “What Do You Dream About?” campaign, located at http://www.brickfish.com/dreaming. Inspired by Hilfiger’s women’s fragrance, Dreaming, the campaign invites entrants to create a video, photo, or blog illustrating their unique and individual life dreams. One grand prize winner chosen from all [...]
