A bilingual social networking site that caters exclusively to women who buy and influence the purchase of cars has arrived. Women-Drivers.com is an online community that provides a forum for women to write and read purchase, browse or service reviews, and locate certified women-friendly new car dealerships in the United States. The higher a dealership’s reviews, the higher its listing and visibility on the site – leading to more women going to that dealership. Women purchase 53% of all new cars in our country; however, they influence the purchase of 80%. According to NADA Data 2008, while that represents $80 Billion dollars worth of purchasing power, the process of buying a car is uncomfortable for many women. Why? “The vast majority of car salespeople are men and this Venus- Mars communication phenomenon can be intimidating to first time buyers, singles, mothers, as well as the PrimeTimers™. Most women simply aren’t comfortable or accustomed to negotiating in our country and can sometimes make the dealership wrong for their own lack of experience in the dance of negotiating”, stated president and CEO Anne Fleming. Women-Drivers collects the objective, consumer-based reviews, experiences, preferences, and demographics, and sells them via Women Satisfaction Index (WSI) INSIGHT ™ subscriptions. These real-time, 24/7 analytics provide benchmarks and correlative tools for dealerships to understand the exchange and experience, to educate staff and improve their service to women. Ultimately, this increases loyalty and market share of dollars spent by women. Dealerships strongly want to have their business earmarked as women-friendly, to close the deal with more women, and increase market share and revenue. By subscribing, an average dealership can increases their sales to women by 5% or higher. In other words by converting just 5 out of every 100 browsers into buyers, the dealerships annual sales can increase by approximately $750,000. In addition to the purchasing and servicing experience, Women-Drivers™ tracks the browsing experience, so dealerships can shift browsers into buyers. Fleming, who grew up in Venezuela adds, “The site is bilingual – with almost 1 of every 7 Americans being Latina or Latina decent, it is critical to our audience to have the site available in Spanish.”