“Vote With Your Purse 2.0: Women’s Online Giving, Offline Power,” the nation’s first definitive public report on how online women donors use the Internet and emerging Web 2.0 interactive tools for political engagement and giving, reveals that the web is radically changing the way women engage and points towards greater political giving than ever. According [...]
Archive for September, 2008
Report shows impact of online women donors on political giving
Posted in Uncategorized on September 29, 2008 | Comments Off
Self-esteem linked to preventive care for women
Posted in Uncategorized on September 29, 2008 | Comments Off
According to a new study by the not-for-profit National Women’s Health Resource Center (NWHRC), the nation’s leading source for women’s health information, women who are dissatisfied with their overall physical appearance are significantly less likely to be up to date with preventive screenings, such as mammography and breast self-exam. The national survey, conducted by Greenberg [...]
P&G partners with Ann Taylor LOFT for product launch
Posted in Uncategorized on September 29, 2008 | Comments Off
As Procter and Gamble rolls out the launch of its new Downy® Total Care™ fabric enhancer this month, the company has collaborated with Ann Taylor LOFT® stores across the country to bring consumers a distinctive shopping experience. Celebrity Stylist and TV personality Jorge Ramon is hosting five special Downy Total Care events at Ann Taylor [...]
WomenCount helps women voice concerns to political leaders
Posted in Uncategorized on September 24, 2008 | Comments Off
In a move that signals women want to move the dialogue surrounding the presidential election away from politics and toward substance, the non-profit organization WomenCount is launching a new campaign titled, “I’m a woman. I have issues.” “It’s time for the candidates and the mainstream media to stop talking about the politics of the women’s [...]
Site puts women-friendly auto dealers in the spotlight
Posted in Uncategorized on September 24, 2008 | Comments Off
A bilingual social networking site that caters exclusively to women who buy and influence the purchase of cars has arrived. Women-Drivers.com is an online community that provides a forum for women to write and read purchase, browse or service reviews, and locate certified women-friendly new car dealerships in the United States. The higher a dealership’s [...]
Study: Women choose video games over sleep
Posted in Uncategorized on September 24, 2008 | Comments Off
Results from a survey recently fielded by Entertainment for All® Expo (E for All®), the consumer video game expo held October 3-5, 2008, in Los Angeles, and PoshMama.com, an online community exclusive to women around the world, indicate some surprising trends relating to women and video games. Front and center: many women would rather play [...]
WomensNet gets set to award grant for small business owners
Posted in Uncategorized on September 22, 2008 | Comments Off
WomensNet.net Amber is back — and for women starting small businesses, this year’s $500 grant could make all the difference. With an application deadline of October 31st, 2008, the WomensNet.net Amber Grant helps cover start-up expenses like buying or upgrading equipment, hiring a Web site designer or advertising. “Our primary focus is assisting women who [...]
Poll finds women likely to switch brands on medication, not pet food
Posted in Uncategorized on September 22, 2008 | Comments Off
According to a new poll featured in the November 2008 issue of ShopSmart, from the publisher of Consumer Reports, women are willing to switch brands of over-the-counter medications (68%), milk (67%) and eggs (67%) to save money, but only 29 percent say they would change their brand of pet food. Women are also reluctant to [...]
Nita B. Creative rebrands as Affina with focus on marketing to women and girls
Posted in Uncategorized on September 22, 2008 | Comments Off
Nita B. Creative, a St. Paul-based design firm that has generated business from such renowned companies as Marshall Fields, Wilson’s Leather and Mall of America, will be re-branded as Affina, a brand identity firm that specializes in marketing to women and girls. “Why Affina? Our name comes from the Latin, affinitas, which means ‘a passionate [...]
Memorex launches new strategy to appeal to female consumers
Posted in Uncategorized on September 17, 2008 | Comments Off
Memorex recently unveiled a comprehensive strategy to distinguish and reposition the historic 47-year-old Memorex brand to appeal to the adult female consumer. Memorex, well known for its “Is it live or is it Memorex?” television commercials in the 1970s featuring Ella Fitzgerald, will be shifting its identity as a sound and video reproduction brand, to [...]
