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Archive for April, 2008

Yahoo! Inc. has announced recipients of its “Seeds for Success: Empowering Women Entrepreneurs” grant program, choosing three unique, innovative business ideas from more than 5,500 proposals. The grant recipients were selected by Yahoo! and Carolyn Kepcher, entrepreneur and former star of NBC’s “The Apprentice.” Each grant package includes $20,000 in cash, $5,000 in website consulting, [...]

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Hearst Digital partners with blinkx on video search

blinkx, the world’s largest video search engine, today announced a partnership with Hearst Digital the commercial aggregator of all of the national magazine company’s online properties, including Handbag.com. Under the terms of the agreement, Handbag.com’s women’s lifestyle video content is now fully searchable and playable at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also [...]

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YAZ, the first and only oral contraceptive approved to treat the emotional and physical premenstrual symptoms sever enough to impact a woman’s life, is teaming up with Nina Garcia (top judge on the popular “Project Runway” series) on a new contest that asks designer hopefuls to submit contemporary and fashionable packaging concepts for the oral [...]

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Guide helps women through the breast cancer journey

Kim Regenhard of RiverStone Journals has introduced a unique guide to help women and their loved ones manage their breast cancer experience. A Survivor’s Guide for the Breast Cancer Journey: An Organizer and Handbook for the Newly Diagnosed is a unique combination of planner, organizer and journal. A Survivor’s Guide provides women with breast cancer [...]

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In a unique collaboration between two of the nation’s leading media companies, Meredith Corporation and NBC Universal has announced key findings of a nationwide survey conducted among more than 3,000 women that covered a wide range of important topics to women, including marriage and family, health and fitness, safety, and financial matters.  The findings from [...]

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The Wet Seal, Inc., a leading specialty retailer to young women, has announced the launch of a new “fashion community” on the company’s website. The fashion community offers customers an enhanced shopping experience through a social networking platform using the latest Web 2.0 Technology.  Customers can now not only shop, but can also create original [...]

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Best Buy discovers what women want

We have heard quite a few stories about how the marketing to women message often gets lost on its way to the retail sales floor, but Best Buy seems to have found a solution.  Based on years of researching how women shop, listening intently to their female customers and creating a concept store just for [...]

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Filofax takes stylish approach when marketing to women

 
Precision Marketing is reporting that organizer brand Filofax has recently selected Cocktail Marketing to help “develop the brand’s fashion credentials” in an effort to position itself as a “stylish women’s lifestyle brand.”  In addition to partnering with an international and national designers to collaborate on design, the brand will be launching a nationwide campaign in [...]

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HerBigIdea.com, a weekly internet show created to inspire readers and listeners to establish their own businesses by learning from other female entrepreneurs and mompreneurs, has re-launched its blog and podcast on BlogTalkRadio.  “Not only will we have great podcast interviews,” said the program’s creator, Elaine Heirigs, “But we will also feature practical and innovative products [...]

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The condition of a woman’s skin has a serious impact on her self-esteem, according to results from a new landmark skin care survey sponsored by Obagi Medical Products, Inc., a leader in physician-dispensed topical aesthetic and therapeutic skin health systems.  The survey, entitled “Women and Skincare: A Quest For Real Results,” was developed to identify women’s [...]

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