Past M2W Speakers Brennan & Dangelmaier on Women, Girls and Commerce

Great interviews in The Atlantic!

Designs for Women: GirlApproved Adds Balance to a Man-Made World – Heidi Dangelmaier, M2W alumni speaker and expert on Girls today, is featured in this interview with TheAtlantic.com, on the commercial and social power of feminine thinking when applied to invention and design (TheAtlantic.com, 12/01/2011).

What Women Want When They Shop – Top-rated M2W 2011 speaker Bridget Brennan is interviewed in The Atlantic on What Women Want When They Shop (TheAtlantic.com, 10/25/2011).

Passchal hopes a cure for Tuberous Sclerosis is in the bag

Passchal, past M2W® Sponsor and Speaker and makers of luxury designer bags crafted from leather and recycled tractor inner tubes, has launched a new line of bags with a mission: to help raise funds for the Tuberous Sclerosis Alliance (TSA). The five bags in the Mary Ann Collection are not only stylish and eco-friendly, but 20% of their proceeds will be donated to TSA. Tuberous Sclerosis (TS) is a genetic disorder that causes tumors to form in many different organs, including the brain, lungs and kidneys. Every dollar spent finding a cure for TS will also lead to developments in cancer and epilepsy research.

Why “Mary Ann” as the name for the bag line? The namesake is the daughter of Julie Scroggins of Waukegan Tire, who spoke on the Automotive Panel at M2W® 2011 with Passchal co-founder Ken Kobrick. Scroggins began selling Passchal bags in her family’s tire stores earlier this year, and Scroggins’ daughter – a college student who was diagnosed with TS in 2009 – is a spokesperson for Passchal. The Mary Ann Collection benefiting TSA grew out of that relationship.

"It’s an opportunity to fund research, give people hope, and possibly
in my lifetime see a cure," says Mary Ann.

Women Are Recalibrating The American Dream

A recent study by WomanWise – an insight consulting firm specializing in marketing brands to women – finds that in this time of economic uncertainty and global conflict, The American Dream has not gone away, but it has changed… especially for women.

WomanWise’s new multi-generational study of 800 women across the U.S. reveals how they are recalibrating the American Dream. But what’s replaced the quest for fame, fortune, knights in shining armor and white picket fences, and what does it mean for American businesses? Download the executive summary or check out ForbesWoman’s take on the topic.

Two M2W Speakers Honored by TCW Mag

Favorite M2W speakers Bridget Brennan and Marti Barletta were included in Today’s Chicago Woman’s “100 Women Making a Difference” list, in the magazine’s July issue.

Both Bridget and Marti are dynamic speakers who have graced the M2W stage on multiple occasions. Audiences know them not only for their expertise on marketing to women but their passion for educating the world about the power and influence of women consumers.

Since 1988, TCW has been compiling a list of 100 women who make a difference in their respective organizations, the city of Chicago… and the world. Congratulations to all the honorees!

Barbie shared at M2W 2011 now on market

Attendees of the 2011 M2W – The Marketing to Women Conference were treated to complimentary dolls from Showcase Sponsor Barbie. Among careers such as Pet Vet and Chef was the "2011 Career of the Year Architect Barbie", which was just featured in the July/August 2011 issue of Elle Decor! Thanks again to Barbie for sharing the latest version of the fashion doll with M2W attendees three months before it went on the market.

If you attended M2W 2011, who did you give your Barbie to? Or did you keep it for yourself? ‘Fess up, we won’t tell!

 

 

Stephen Reily Rides Off With M2W Best Speaker Award

Stephen Reily, Founder & CEO of VibrantNation.com was chosen best speaker by the brand marketing and agency executives who attended the 7th annual M2W® – The Marketing to Women Conference, April 13 & 14, 2011 in the Chicago Cultural Center. The award annually known as the ‘You Take The Cake Award’ was sponsored by Trek Women. In addition to the traditional trophy of a Simon Pearce engraved cake plate, Reily was also given a Trek FX 7.3 bike from Trek Women.

Reily won for his session, “Marketing to the Vibrant Boomer Woman” in which he presented the ageless purchasing power of women. Reily explained, ”Marketers who are interested in women understand ‘why’ the Boomer woman matters: she represents the healthiest, wealthiest, best-educated generation of women in history. But marketers haven’t always known ‘how’ to market to this valuable and fast-growing demographic – until now.”

“All the research, insights and case studies I used came directly from our real-life activity and experience at the Vibrant Nation online community. We’ve hosted more life stage-related conversations among Boomer women than any other. We’ve conducted countless surveys on the interests and buying patterns among women 50+. And we’ve partnered with advertisers to learn what makes these Boomer woman talk, click – and buy.”

“I was really surprised, and humbled, to win the ‘You Take The Cake Award’ among such talented company,” Reily added. “Beyond the award, speaking at M2W® gave VibrantNation.com a platform to engage some of the biggest brands and smartest people in marketing to women. Networking with that crowd will keep us coming back, whether I’m onstage or not.”

“M2W® is annually attended by Fortune 1000 senior brand marketing executives,” according to Nan McCann, M2W® producer. “Registration included companies as diverse as Harley-Davidson, Bayer, Master Card, AOL, Proctor & Gamble, GM, Johnson & Johnson, Oakley, ACDelco, Diageo, JCPenney, Wells Fargo, NBA, Burton, Frito-Lay, Microsoft, New York Life, Brown-Forman, and ConAgra. They attended because they recognize the importance of reaching women – who dominate consumer purchasing in virtually every product category.”

M2W® was presented by Associate Sponsors: AOL, BlogHer, Ketchum, PMP, New American Dimensions, Vibrant Nation, General Growth Properties, WE tv, AskPatty, AutoTex Pink, Wedding Central, Passchal, BzzAgent, WebMD and SheSpeaks; Workshop Sponsors: Marketing Drive, Luth Research, Euro RSCG Chicago and The Kaleidoscope Group; Showcase Sponsors: Carolina Pad, Smudge, Inc., Redbean Society, Varsity, WNBA, NBA, Women On Course, MassMutual Financial Group, Collective Bias, Barbie, Meredith Print Advantage and Trek Women. Video Content Resource: Snippies. Media Sponsor: Today’s Chicago Woman.

For complete conference information visit: www.m2w.biz or call 860.724.2649 x14. M2W® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

Women on wheels

Summer weather is here – have you gotten out your bicycle to get fit, commute to work, or just for fun? M2W® 2011 sponsor Trek Women surveyed attendees at the conference and 95% said they’re planning to purchase a new bike in the future, and more than a third said it would happen in the next year.

Trek Women’s Leslie Prevish (she was a panelist for the Marketing Sports to Women session at M2W®, and prior to Trek she was the Women’s Outreach manager at Harley-Davidson – she really knows her wheels!) says if you do buy a Trek in near future, you can get a free pump! Not sure which model to choose? Their Women’s Collection can help narrow down your Women’s Specific Design choices. Or go to the main Trek Bikes site for details on all the models.

If you missed the announcement at the end of M2W® 2011, Melissa Bass from Wyndham won the Trek FX 7.3 WSD, from Trek Women. Here she is enjoying her new ride:

Gives new meaning to the Wyndham slogan “Women On Their Way”!

Our Take the Cake Speaker Award was sponsored by Trek Women, so top speaker Stephen Reily of Vibrant Nation also won a Trek bike. Congratulations Melissa and Stephen, and thank you Trek Women for the generous prizes.

M2W 2011 Video Recap

Check out what speakers, sponsors and attendees had to say about the 7th Annual M2W – The Marketing to Women Conference, April 13 & 14, 2011. And, mark your calendar for the 8th Annual M2W, April 24 & 25, 2012!

Another great piece by our Video Content Provider, Snippies.

Hot M2W Headlines

Here are some of the recent marketing-to-women headlines in the news:

Women Influencers Are Susceptible (You Guessed It) to Influence – Influential women are themselves more likely than other women to have their purchases influenced by everything from online reviews to expert endorsements. But they’re not always as swayed by the big names you’d expect and often give more weight to media and media brands than to individuals (AdAge Digital, 5/12/11, login required).

Do Women Bloggers Want to Work with Your Brand? – Blog community provider BlogFrog surveyed female bloggers in the US to discover what kinds of partnerships with brands were more desirable and how women bloggers thought brand relationships should work (eMarketer, 5/16/11).

Up Ahead for ESPN: More Multiplatform Ad Units, Custom Content, Focus on Women – Keep an eye out for more female programming on ESPN’s airwaves. ESPN W, a new content initiative and website that formally launched last month, will be featured heavily in ESPN’s cross-network coverage of the 2011 FIFA Women’s World Cup from June 26 to July 17. It’s also behind a new series of short films, "HERoics," about women’s contributions to the soccer world. The films will debut on ESPN and also air on ABC leading up to the World Cup (AdAge Digital, 5/17/11, login required, scroll to end of article).

Case Study: How Aveda Avoided a Social Promotion Backlash – Beauty company Aveda conducted its first sampling program on Facebook to drive product trial and increase the Facebook page’s "likes," but ran into—then overcame—some glitches along the way (eMarketer, 5/17/11).

Jody DeVere on marketing to women in the male-dominated auto industry

When it comes to women and buying or influencing the purchase of cars, automotive service and tires, “it’s a love-hate relationship,” says Jody DeVere, CEO of AskPatty.com, who moderated an auto-industry panel at the 7th Annual M2W – The Marketing to Women Conference. In these Snippies interviews, filmed at the event April 13 & 14, 2011 at the Chicago Cultural Center, Jody talks about the disconnect between marketing autos and repairs and the experiences of women at the point of purchase.

We’ll be posting additional video from M2W every few days, so be sure to check back for more great interviews!