Women Build with Habitat for Humanity

A message from M2W Speaker Steve Thomas:

It was such a pleasure sharing the Habitat for Humanity story with you at the Women Mean Business! Week Kick-Off Luncheon and M2W Conference in Chicago. I hope you enjoyed the venue, presentations, and networking as much as I did. NanMcCann and her team did a fabulous job of creating a world-class event.

National Women Build Week
National Women Build Week is going on this week with nearly 300 affiliates across the country. Over 10,000 women participated last year by lending their hearts and their hands to build homes and hope in the communities in which they work and live. You can connect with the exciting and heartwarming Women Build activities by joining our group on Facebook, or visit our blog.

To learn more about ReStores read the article in this month’s Habitat World. 

If you would like to find out how you can personally get involved in Women Build, contact Lisa Marie Nickerson at lnickerson@habitat.org or (229) 410-7521. Drew Meyer is always ready and willing to answer any questions you might have regarding our ReStores, and he can be reached at dmeyer@habitat.org or (404)-420-6762.

Thanks,

Steve Thomas 
for Habitat for Humanity

Bcureful Founder Julie Scroggins Wins M2W’s Full Circle Award

Julie Scroggins, VP and CFO of Waukegan Tire & Supply, Park City, IL, was presented the M2W® Full Circle Award at the 8th Annual M2W® – The Marketing To Women Conference in the Chicago Cultural Center on Wednesday, April 25. The award is given annually to the person or brand who has best demonstrated how their previous attendance at M2W^® has impacted their marketing to women strategies and campaigns.

“Julie was chosen because of the influence M2W^® had on her decision to launch Bcureful. Bcureful is a foundation dedicated to finding a cure and building awareness for a genetic disorder called Tuberous Sclerosis Complex, or TCS,” according to Nan McCann, M2W^® producer.

“M2W^® was the catalyst that inspired Bcureful” Scroggins stated. “Something happened to me at M2W^®. I came home feeling energized and the ideas were coming faster than I could keep up with. I came home feeling like I could single-handedly improve marketing to women for the entire automotive industry.”

“But I decided that before changing the automotive industry, I could put all of this new information and energy into finding a cure for Tuberous Sclerosis,” Scroggins explained. “I could never have imagined the connections that I made at M2W^® or the series of events that would unfold leading to the formation of Bcureful. And it all started at M2W^®.”

“Before M2W^®, I was just sitting at my desk minding my business, doing my job and then the phone rang inviting me to M2W^®,” Scroggins said. “I would have never imagined that less than a year later I would have founded a non-profit. What a wild ride it’s been. I really believe that we will find a cure for TSC.”

“It’s really exciting to watch people take what they learn at the conference and immediately apply it,” McCann said. “Julie joins previous winners from ACDelco, Carolina Pad, Ghirardelli Chocolate, Motorola and Harley Davidson.”

M2W^® is annually attended by Fortune 1000 senior brand marketing executives and their agencies. Registration typically includes companies as diverse as Bayer, Aetna, ESPN, Kraft Foods, GM, J&J, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, WebMD, Burton, L’Oreal, ConAgra and Whirlpool. “They attend,” McCann said, “because they recognize the importance of reaching women – who control 85% of all consumer purchasing in virtually every product category.”

M2W^® is presented by Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Fleishman-Hillard, Hearst Magazines, Carmichael Lynch, Carmichael Lynch Spong, DeVries, Campbell Ewald, PMP, General Growth Properties, Tropicana, GolinHarris, The Hunter-Miller Group, GfK Roper Consulting NA, WebMD, Yahoo!; Workshop Sponsors: YWomen, Anthem!, Redbean Society, SheSpeaks, CraveBox, Social Media Link, The Gate Worldwide, Royal Kingdom PR Agency; Showcase Sponsors: Carolina Pad, BlogHer, Sonos, and Trek Women; Video Content Resource: Snippies; Media Sponsor: Today’s Chicago Woman; Special Event Sponsor: The God Box Project. This Year, M2W^® Proudly Supports Habitat for Humanity International.

For complete conference information visit: www.m2w.biz or call 860.724.2649 x13. M2W^® is produced by PME^® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

Craftsman’s Malkoski Honored with Inaugural Women Mean Business!™ Award

Kristine Malkoski, Vice President, General Manager, Craftsman, was presented with the first ever Women Mean Business!™ Award during ceremonies at the Global Kickoff Luncheon of Women Mean Business!™ Week held at the Chicago Cultural Center on Monday, April 23, 2012. The luncheon was sponsored by a group coalition of Chicago ad agencies including MPG, Zeno, Suite and Y&R Midwest.

“The award will be presented annually,” according to Nan McCann, Women Mean Business!™ Week producer, “to a woman who is a proven leader in her organization and brand category… is an innovator and visionary… and has a track record of building sales and profitability while energizing and inspiring the people who report to her. In style and substance, Kristine Malkoski has successfully demonstrated in every way that she is a Woman Who Means Business! and has the results to prove it!”

“Kris was chosen to receive the first award because she is a proven business leader and agent of change,” McCann explained. “She has repeatedly built sales and profitability in a broad range of companies – Fortune 500 (Procter & Gamble, Sears), Start-up (Pharmaceutical Corporation of America), Private Equity (Ubiquity Brands) and Consulting. She is an accomplished leader (roles include President, COO, General Manager, CMO, Head of HR) who has been responsible for multiple functions during her career.”

“Since 2009, Kris has served as Vice President/General Manager at Craftsman. She is the first woman to lead a male-dominated brand in the tools category. In this role, Kris develops and manages financial and operating plans for the Craftsman brand. “This year,” McCann continued, “she is leading the introduction of over 100 new tool innovations — over triple of any prior year to date. With her supervision, The Craftsman Club membership has grown by fifty percent. She also expanded the availability of Craftsman tools to consumers by forming partnerships with ACE Hardware, Costco and W.W. Grainger (the first time Craftsman has been sold nationally outside of Sears). In addition to these accomplishments, Kris launched the Craftsman Experience, a one-of-a-kind brand immersion center and social media hub, located in Chicago and Los Angeles, that has attracted national attention and thousands of engaged viewers.”

The Global Kickoff Luncheon is the first event of Women Mean Business!™ Week. The Week is an executive education effort anchored by two marketing conferences, the 8^th Annual M2W^®– The Marketing To Women Conference, and the 3^rd M2W^®HW™– The Marketing Health & Wellness To Women Conference. Sponsored by Chicago Sister Cities International, Women Mean Business!™ Week is designed to inform business leaders about the global economic and cultural impact of women

For complete information visit: www.womenmeanbusinessweek.com or call 860.724.2649 x13. M2W^®, M2W^®HW™ and Women Mean Business!™ Week are produced by PME^® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

PepsiCo Brands Tropicana & Quaker Share Nutrition Panel At M2W

The panel “Check the Label: Women and Nutrition Info”, moderated by Amy Colton, EVP, Current, will explain where women are searching and finding trusted nutrition information on-and-offline, during the 8th Annual M2W® – The Marketing To Women Conference, April 24 & 25, Chicago Cultural Center. Tropicana and Quaker will joined by brand nutrition experts, Janet Helm, MS, RD, Chief Food & Nutrition Strategist, N.A., Weber Shandwick, and Melissa Joy Dobbins MS, RD, CDE, Founder, Sound Bites, Inc.

Colton said, “Women seek nutrition information at every stage of life. Further, the sources of nutrition marketing and brands with good-for-you product portfolios have exponentially grown. We’ll share research on where women are searching and how local brands from PepsiCo are activating on these insights and engaging new consumers.“

“Turning research into new customers is always a hot topic with all the marketing and agency execs at M2W®,” according to Nan McCann, M2W® producer. “With the explosion of digital and social media, and all the new communications tools like smart phones and tablets, it’s become an even more critical skill for every brand.”

“After all, understanding women and acting on that information will help everyone at M2W® build better business with women in virtually every product category. Study after study has shown that women are the dominant drivers of our consumer economy,” McCann added. “They account for $7 trillion of annual spending in the US, and over $20 trillion globally.”

M2W® is annually attended by Fortune 1000 senior brand marketing executives and their agencies. Registration typically includes companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, WebMD, Burton, Ampersand AD, L’Oreal, ConAgra and Whirlpool. “They attend,” McCann said, “because they recognize the importance of reaching women – who control 85% of all consumer purchasing in virtually every product category.”

M2W® is presented by Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Fleishman-Hillard, Hearst Magazines, Carmichael Lynch, Carmichael Lynch Spong, Campbell Ewald, PMP, General Growth Properties, Tropicana, GolinHarris, The Hunter-Miller Group, GfK Roper Consulting NA, WebMD, Yahoo!; Workshop Sponsors: YWomen, Anthem!, SheSpeaks, CraveBox, Social Media Link, The Gate Worldwide, Royal Kingdom PR Agency; Showcase Sponsors: Carolina Pad, BlogHer, Sonos, and Trek Women; Video Content Resource: Snippies; Media Sponsor: Today’s Chicago Woman; Special Event Sponsor: The God Box Project. This Year, M2W® Proudly Supports: Habitat for Humanity.

For complete conference schedule and information visit: www.m2w.biz or call 860.724.2649 x11. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

Susan Nethero, “The Bra Whisperer” and M2W Icon Marti Barletta

Marti Barletta, whom Tom Peters calls “the First Lady of marketing to women,” will get the inside scoop on Intimacy, a nine-figure retail success from Founder/CEO Susan Nethero, aka ‘The Bra Whisperer’ during a main stage session at the 8th Annual M2W®– The Marketing To Women Conference, April 24 & 25, Chicago Cultural Center.

“Susan says 85% of women are wearing the wrong size bra,” stated Barletta. “We’ll find out how so many women can be so wrong. We’ll examine Susan’s original inspiration for Intimacy. What gaps in the market did she see? Why did she think the concept would be such a success? What kind of research did she do?” Barletta is founder of The Trendsight Group and author of Marketing To Women and PrimeTime Women. Susan is a frequent guest on “The Today Show”, “Dr. Oz” and “The Rachael Ray Show”, and has made numerous guest appearances on “The Oprah Winfrey Show”.

“If anybody gets marketing to women, it’s Susan,” Barletta added. “She founded Intimacy after almost 20 years as a marketing professional and executive at Marketing Corporation of America, Time Inc., Xerox and Dow Chemical. Her 18 stores are located in some of the ritziest addresses in America. We’ll learn who shops at Intimacy and what makes women stand in line for hours just for an Intimacy fitting. From a marketing point of view it’s a fantastic case study. Plus, we’ll have a lot of fun.”

“Understanding women and their true motivations will help all the marketers at M2W® build more and better business with women in every product category. Study after study has shown that women are the dominant drivers of our consumer economy,” according to Nan McCann, M2W® producer. “They account for $7 trillion of annual spending in the US, and over $20 trillion globally.”

M2W® is annually attended by Fortune 1000 senior brand marketing executives and their agencies. Registration typically includes companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, WebMD, Burton, Ampersand AD, L’Oreal, ConAgra and Whirlpool. “They attend,” according to McCann, “because they recognize the importance of reaching women – who control 85% of all consumer purchasing in virtually every product category.”

M2W® is presented by Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Fleishman-Hillard, Hearst Magazines, Carmichael Lynch, Carmichael Lynch Spong, Campbell Ewald, PMP, General Growth Properties, Tropicana, GolinHarris, The Hunter-Miller Group, GfK Roper Consulting NA, WebMD, Yahoo!; Workshop Sponsors: YWomen, Anthem!, SheSpeaks, CraveBox, Social Media Link, The Gate Worldwide, Royal Kingdom PR Agency; Showcase Sponsors: Carolina Pad, BlogHer, Sonos, and Trek Women; Video Content Resource: Snippies; Media Sponsor: Today’s Chicago Woman; Special Event Sponsor: The God Box Project. This Year, M2W® Proudly Supports: Habitat for Humanity.

For complete conference schedule and information visit: www.m2w.biz or call 860.724.2649 x11. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

Tell us who your M2W Dream Connection would be and you could WIN!

Enter our Dream Connection Sweeps! Tell us who your dream connection would be if you could attend M2W®: Brand, Agency, potential New Partner or Client… who? One winner will be chosen on March 27th for FREE registration (a $1,995 value) to this year’s conference… plus, extend your stay to the weekend before or after the conference with 2 complimentary weekend nights at the Hard Rock Hotel Chicago!

Please see the Dream Connection Sweepstakes! tab on the M2W® Facebook page for full contest rules. Good luck, and remember, if you don’t win, you can still register to attend the World’s Premier Conference on Marketing to Women at M2W.biz!

Mary Lou Quinlan To Present “The God Box” At M2W

Women’s marketing expert Mary Lou Quinlan, Founder of Just Ask a Woman, will present her new one-woman show based on her latest book, The God Box at the 8th Annual M2W®– The Marketing To Women Conference, April 24 & 25, Chicago Cultural Center.

“As marketers,” Quinlan explained, “we know that one of the most critical and defining female relationships is between mothers and daughters. We know this in ‘real life’ but may overlook it when we connect with women as consumers. Understanding the psychology of how we become the women we are can lead to stunning insights, not only for our clients but for ourselves.”

“I wrote The God Box about a discovery I made after my mother’s death that revealed lessons that changed my outlook on life.” Quinlan added, “I promise this performance will be a memorable, professional and personal experience for all the marketers in the M2W® audience.”

“A well-loved M2W® speaker, Mary Lou is a globally recognized authority on what women want. With Just Ask a Woman she advised over 100 blue chip brands including: Wells Fargo, Pepsi, GlaxoSmithKline, and KAO Brands, among others,” according to Nan McCann, M2W® producer. “Plus Mary Lou comes bearing gifts! Everyone who attends the conference will receive a copy of the book,The God Box: Sharing my mother’s gift of faith, love and letting go. More information about The God Box Project can be found at www.theGodBoxproject.com.”

“Understanding women and their true motivations will help the marketers at M2W® build more and better business with women. Study after study has shown that women are the dominant drivers of our consumer economy,” McCann added. “They account for $7 trillion of annual spending in the US, and over $20 trillion globally.”

“M2W® is annually attended by Fortune 1000 senior brand marketing executives and their agencies. Registration typically includes companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, WebMD, Burton, Ampersand AD, L’Oreal, ConAgra and Whirlpool. They attend,” according to McCann, “because they recognize the importance of reaching women – who control 85% of all consumer purchasing in virtually every product category.”

M2W® is presented by Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Fleishman-Hillard, Hearst Magazines, Carmichael Lynch, Carmichael Lynch Spong, Campbell Ewald, PMP, General Growth Properties, PepsiCo WIN, The Hunter-Miller Group, GfK Roper Consulting NA, WebMD, Yahoo!; Workshop Sponsors: YWomen, Anthem!, SheSpeaks, CraveBox, The Gate Worldwide, Royal Kingdom PR Agency; Showcase Sponsors: Carolina Pad, BlogHer and Trek Women; Video Journalism Resource: Snippies; Media Sponsor: Today’s Chicago Woman; Special Event Sponsor: The God Box Project. This Year, M2W® Proudly Supports: Habitat for Humanity.

For complete conference schedule and information visit: www.m2w.biz or call 860.724.2649 x11. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

Pepper Miller, Kathy Oneto to speak at M2W

  Pepper Miller, author of the soon-to-be released Black (Still) Matters In Marketing and Kathy Oneto, vice president of brand strategy for Anthem Worldwide, the brand development division of Schawk, will be among the marketing to women leaders speaking at The 8th Annual M2W® – the Marketing to Women Conference.

Miller, who is also co-author of What’s Black About It? and President of The Hunter-Miller Group, will speak on “Black (Still) Matters in Marketing – Black Women: Diverse, Strong, Moving Forward and Under the Radar”. She explained, "My session will elevate marketer’s understanding of black women. It will increase their cultural IQ and show them how to connect with this valuable consumer segment in a relevant way. To do that, I’ll present a mosaic picture of black America and offer a deeper and more intimate look at the evolving concept of what it means to be a black woman today."

Oneto’s presentation, "Marketers Are From Mars, Women Are From Venus: Marketing to The True Motivations of Three Generations of Women", will address how marketers can more powerfully market to women in a way that is consistent with their desire to set their own course and follow their own motivations whether they are Millennials, Generation X, or Baby Boomers. Based on a recently conducted study, Oneto will share the surprising insights that were consistent across these generations.

M2W® takes place April 24 & 25, 2012 in Chicago, and is part of Women Mean Business! Week. Visit the M2W® website to see the full roster of speakers and sponsors.

Michael Silverstein, author of Women Want More, to speak at M2W

Michael Silverstein, Senior Partner at The Boston Consulting Group, will present findings from his most recent book, Women Want More, at the 8th Annual M2W®– The Marketing To Women Conference, April 24 & 25, Chicago Cultural Center.

"A quiet economic and social revolution is taking place,” according to Silverstein. "There may be no violence in the streets, but there is upheaval in the workplace, turmoil in the home, radical change in the marketplace, and a struggle for influence in government and society as a whole. It is a revolution of, by, and for women – driven by a desire for more: for ongoing education, better ways to nurture themselves and their families, increased success as executives and entrepreneurs, higher earnings, and for better ways to manage and leverage their accumulated wealth.”

“It is a revolution of dissatisfaction where women are using their checkbooks to vote ‘no’ on large sectors of the economy, including financial services, consumer electronics, consumer durables, and healthcare. They are saying: ‘You don’t understand me,’ ‘There are too many demands on my time,’ ‘I have an overwhelming share of household chores and a full-time job,’ ‘Help me or I’ll find another provider.’"

“Understanding women and their true motivations will help the marketers at M2W® build more and better business with women. Study after study has shown that women are the dominant drivers of our consumer economy,” said Nan McCann, M2W® producer. “They account for $7 trillion of annual spending in the US, and over $20 trillion globally.”

“M2W® is annually attended by Fortune 1000 senior brand marketing executives and their agencies. Registration includes companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, WebMD, Burton, Ampersand AD, L’Oreal, ConAgra and Whirlpool. They attend,” according to McCann, “because they recognize the importance of reaching women – who control 85% of all consumer purchasing in virtually every product category.”

M2W® is presented by Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Carmichael Lynch, Carmichael Lynch Spong, PMP, General Growth Properties, PepsiCo WIN, The Hunter Miller Group, GfK Roper Consulting NA; Workshop Sponsors: YWomen, Anthem!, Royal Kingdom PR Agency; Showcase Sponsors: Carolina Pad, BlogHer and Trek Women; Video Journalism Resource: Snippies; Media Sponsor: Today’s Chicago Woman.

For complete conference schedule and information visit: www.m2w.biz or call 860.724.2649 x11. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

Chicago Sister Cities Int’l Named Women Mean Business!™ Week Global Sponsor

Chicago Sister Cities International, in the spirit of its mission to promote Chicago as a global city, develop international partnerships and networks, and share best practices on a city-to-city basis, has become a Global Sponsor of Women Mean Business!™ Week and its associated events, April 23 – 27, 2012, in Chicago.

The week is an executive education effort anchored by the expansion of two marketing conferences, the 8th Annual M2W®– The Marketing To Women Conference, and the 3rd M2W®HW™– The Marketing Health & Wellness To Women Conference. It is designed to inform business leaders about the global economic and cultural impact of women. In addition to the two conferences, the week’s activities include the Global Kickoff Luncheon, M2W®’s Global Brand Panel and Global Agency Panel pre-conference sessions, and a mid-week fundraiser.

“We are very pleased that Chicago Sister Cities International has agreed to join us in this effort,” stated Nan McCann, Women Mean Business!™ Week & M2W® producer. “Over the past several years we’ve attracted growing attendance from literally every continent. It seemed only natural to form an alliance with Chicago Sister Cities. Their goals and mission align perfectly with ours.”

Women – The Key To Economic Growth In The 21st Century

“Reflecting the week’s Women Mean Business!™ theme,” McCann added, “the power-packed agenda is filled with learning opportunities focusing on the economic opportunity of women. We want to help everyone from the C-Suite— and throughout the enterprise— understand the economic imperative of women in every aspect of their business, in every corner of the globe. The week’s schedule also includes fundraisers, social activities and special events to help participants build business connections regionally, nationally and globally.”

“Not many people realize it, but women now control over $20 trillion in spending worldwide,” McCann explained. “That’s larger than the combined economies of the U.S., China and India. At a time when leaders are looking for ways to fuel and reset the global economy, they need look no further than women. The Women Mean Business!™ Week Kick-Off Luncheon will set the tone of optimism this very real and present solution offers multinational businesses and organizations. It’s an exciting and invigorating message that should appeal to every key decision maker in the world today.”

The Kick-Off Luncheon will be followed by two global educational sessions, showing how companies can expand their international opportunities by leveraging the purchasing power of women. The first session will focus on advertising research and how-to strategies and methods. The second session will show how brand marketers from a variety of product categories have already successfully marketed their products worldwide.

“After that we move on to more traditional M2W® components,” McCann continued, “including Marketing to Women 101 and a pre-conference workshop focusing on digital communication techniques. The day wraps up with M2W®’s traditional pre-conference reception, which gives speakers, sponsors and attendees an opportunity to connect and compare notes.”

M2W®’s Eighth Year

“Over the years,” McCann stated, “M2W® has grown to be the world’s premier conference on marketing to women. It always features the very latest research case studies, workshops and how-to sessions, teaching marketers how to reach women and grow brands on every communication channel. Our content runs the gamut from traditional print advertising and packaging to the very latest digital media.”

“M2W® is annually attended by Fortune 1000 senior brand marketing executives,” she added. “We’ve hosted attendees from all over Europe, the Mid-East, North and South America, Australia and Asia. Registration has included companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, Burton, Coca-Cola, L’Oreal, Procter & Gamble, ConAgra and Whirlpool. They attend because they recognize that women mean business and brand growth.”

Defending The Caveman & A Gala Break From Business

“On Wednesday night after we wrap up M2W®, and before we begin the 3rd M2W®HW™– The Marketing Health & Wellness To Women Conference,” McCann explained, “we’ll host a couple of transitional networking and entertainment elements of Women Mean Business! First, we’ll present a custom performance of “Defending the Caveman”, Broadway’s smash hit comedy about the communication differences between the genders. It drives home the message that marketing to women requires a more informed and nuanced approach. “Caveman” will be followed by M2W®HW™’s pre-con reception. After that everyone will celebrate with hors d’oeuvres and refreshments at the Women Mean Business!™ Gala.”

3rd Year For M2W® – Health & Wellness

“The second major component of Women Mean Business!™ is M2W®HW™– The Marketing Health & Wellness To Women Conference, McCann continued. “It starts Wednesday afternoon, April 25, with a pre-conference reception and runs through Thursday, April 26. Like its sister conference, M2W®HW™ is designed to help marketers build market share with women in a category that is growing in consumer importance every year.”

“M2W®HW™ is specifically designed for marketers in the health and wellness categories. Companies who have sent execs and teams include: Microsoft Health Solutions, Bayer, AARP, Kraft, GlaxoSmithKline, Brigham & Women’s, Clorox and Sanofi-Aventis.”

“Women Mean Business!™ wraps up with a breakfast review on Friday morning.”

For complete information visit: www.m2w.biz, www.m2w-hw.com or call 860.724.2649 x13. M2W®, M2W®HW™ and Women Mean Business!™ Week are produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

About Chicago Sister Cities International
Chicago Sister Cities International (CSCI) provides leadership to develop, manage, and coordinate comprehensive programs and projects with Chicago’s 28 sister cities. CSCI is committed to promoting Chicago as a global city, developing international partnerships and networks, and sharing best practices on a city-to-city basis. For more information about Chicago Sister Cities International, please call 312.201.4525 or visit www.chicagosistercities.com.

About PME Enterprises
PME® is a sales and marketing company specializing in events and expositions. Founded in 2001, PME®’s experience covers the complete event spectrum including national and local trade shows, national and local conferences, and a variety of special events. For sponsors, speakers, exhibitors & attendees…PME®’s on-going mission is to bring people together to build share and drive sales through the creation, promotion and production of events. PME® events are known for their top-quality execution, relentless dedication to service for all stake holders and best-in-class content. For more information about PME® visit www.pme-events.com or call 860.724.2649 x13.